Shopify stores engineered to sell - not just to look pretty.
Conversion-first Shopify & Shopify Plus builds by an operator team obsessed with speed, margin and revenue per session.
BeingEcom is a UK ecommerce marketing agency helping Shopify and WooCommerce brands scale through shopify & shopify plus development. Conversion-first Shopify & Shopify Plus builds by an operator team obsessed with speed, margin and revenue per session.
Why most Shopify stores quietly bleed revenue.
Bloated themes with 25+ apps dragging mobile load past 4 seconds and killing ad quality scores.
Product pages that look like brochures - no hooks, no trust, no urgency, no sticky ATC.
Checkout drops 65% on mobile, Shop Pay isn't tuned, and nobody's watching the funnel.
The pattern repeats - and it's fixable.
No conversion structure - just a theme
Weak UX, no buyer psychology baked in
Zero focus on the metrics that actually move revenue
Random tactics instead of one operating system
What a 'conversion-first Shopify build' actually means.
Every section, app, metafield and line of Liquid earns its place. Structure, copy, speed and trust - engineered against real Shopify funnel data, not Dribbble mood boards. Built to scale from £10k to £1M+/month without a re-platform, and to keep passing Core Web Vitals as you grow the catalog.
Our Shopify build system - the 8-phase blueprint.
- 01
Audit & blueprint
Tear down the current store, map the ideal IA, app stack and Liquid architecture. Ship a written build brief before a single pixel moves.
- 02
Theme & sections
Custom OS 2.0 sections, metafields and metaobjects - or a premium theme (Impulse, Prestige, Dawn) fully optimised for speed and CR.
- 03
Conversion engineering
PDP, PLP, cart, checkout - every block designed around Shopify buyer psychology, not brand vanity.
- 04
Speed & Core Web Vitals
Sub-2s LCP, green CWV on mobile 4G, lean app stack, deferred JS and image pipelines built for real 3G shoppers.
- 05
App & integration wiring
Klaviyo, Recharge, Judge.me, Gorgias, Loop, ERPs, 3PLs - only the apps that lift revenue, wired through Flow.
- 06
SEO & migration
301 map, metadata preservation, structured data, sitemap and Search Console setup - zero traffic loss on cutover.
- 07
QA & launch
Cross-device QA, staging sign-off, checkout smoke tests, analytics validation and a calm, monitored go-live.
- 08
Post-launch CRO
90 days of heatmap review, first A/B tests, weekly reporting and continuous tuning against real revenue data.
Four pillars of a sales-ready Shopify store.
Structure
OS 2.0 sections, metafields and metaobjects that guide browsing into buying - from PLP filters to bundle logic.
Trust
Reviews, badges, guarantees, UGC and press logos placed exactly where objections spike - not scattered for decoration.
Speed
Lighthouse 90+ on mobile. Every 1-second speedup is roughly 7% more Shopify revenue on the same traffic.
Clarity
Copy and layout that say exactly what the product does, who it's for and why to buy today - above the fold, not buried.
Every module, engineered to compound.
Shopify theme development
Custom Liquid sections, OS 2.0 blocks, metafields and metaobjects for scalable content - brand-safe, editor-friendly, merchandiser-proof.
Shopify Plus builds
Scripts, Flow, Launchpad, checkout extensibility, wholesale channels and B2B - engineered for £5m+ merchants that outgrew standard Shopify.
Headless Hydrogen / Remix
React-based storefronts on Oxygen for brands that need custom UX, editorial storytelling and best-in-class Core Web Vitals.
App stack curation
Klaviyo, Recharge, Judge.me, Okendo, Yotpo, Gorgias, Loop, Rebuy - only the apps that lift revenue, audited quarterly for creep.
Product page engineering
Hero, gallery, USPs, social proof, sticky ATC, bundle picker, upsell - every block earns its space and is tested against a control.
Shopify Checkout & Shop Pay
Checkout extensibility, express pay, order bumps, one-click upsells and post-purchase funnels - squeeze more from every session.
Migrations & re-platforming
Magento, BigCommerce, WooCommerce and custom carts moved to Shopify with 100% product, order, customer and SEO preservation.
Analytics & tracking
GA4, server-side tagging, Meta CAPI, TikTok Events API and revenue-attribution dashboards you can actually read on a Monday.
Not sure if a rebuild or a CRO sprint is right?
Send us your Shopify URL and we'll return a 20-page teardown: theme audit, app stack, PDP/PLP CR opportunities, speed diagnostics and a prioritised roadmap - free.
No lock-ins · UK-based senior operators · Reply within 1 business day
Mistakes that quietly kill shopify & shopify plus development performance.
Shipping the theme demo
Stock themes are designed to look good in screenshots, not to convert your buyer. Every section must earn its place against real funnel data - otherwise it's just decoration that slows the page.
Installing 20+ apps
Each Shopify app injects JavaScript into every page and often duplicates functionality. We routinely delete 40-60% of app bloat during audits - usually with zero feature loss and a 30-50% speed lift.
Ignoring mobile PDP
70% of Shopify traffic buys on mobile, but most PDPs are designed on a 27-inch desktop. If the primary ATC isn't in the first thumb zone, mobile CR will stay flat forever.
Skipping structured data
Product, Offer, AggregateRating, BreadcrumbList and FAQ schema are how Google - and now AI Overviews - understand a Shopify store. Missing them costs you both rankings and rich results.
Under-using metafields
Metafields and metaobjects are what let non-devs merchandise fast. Skip them and every content change becomes a dev ticket, which quietly kills iteration speed.
No post-purchase funnel
The order confirmation page is the highest-intent moment in the entire funnel. Ignoring one-click upsells and post-purchase offers leaves 8-15% AOV on the table every month.
BeingEcom vs typical agency vs in-house.
| What matters | BeingEcom | Typical agency | In-house hire |
|---|---|---|---|
| Team seniority | Senior Shopify devs & operators (7+ yrs) | Junior devs supervised remotely | One generalist wearing four hats |
| Shopify Plus depth | Scripts, Flow, Launchpad, checkout ext. | Basic Plus onboarding only | Rarely justified for one hire |
| Core Web Vitals | Sub-2s LCP guaranteed at launch | Ships whatever theme scores | Deprioritised for feature work |
| Conversion focus | PDP/PLP built from funnel data | Brand-led, no A/B testing | No time for structured CRO |
| Migration risk | Full 301 map + SEO preservation | Manual redirects, traffic loss common | High risk, no rollback plan |
| App discipline | Removes bloat, curates stack | Adds apps for every request | App creep over 12 months |
| Post-launch CRO | 90-day optimisation window included | Hands over and disappears | Fights fires, no test roadmap |
| Pricing model | Fixed scope, no surprise change orders | T&M with scope creep | Salary + benefits + tooling |
How shopify & shopify plus development moves the needle in your industry.
Pain: High return rates and low mobile CR on visually heavy PDPs.
Outcome: Sticky ATC + size guide + UGC gallery + Shop Pay lifts mobile CR by 2-3× within 60 days.
Pain: Complex routines and ingredient stories are buried below the fold.
Outcome: Ingredient blocks + before/after + subscribe module drives 30-40% subscription attach.
Pain: Compliance-heavy claims kill above-the-fold clarity.
Outcome: Structured benefit blocks + reviews + Recharge subscription flow raises LTV by 60%+.
Pain: Configurable products crush native Shopify variants.
Outcome: Metaobject-driven configurator + AR preview + financing badges lifts AOV 40-70%.
Pain: Bundle logic and shipping cut-offs confuse buyers.
Outcome: Bundle builder + delivery-zone widget + subscribe & save prints predictable weekly revenue.
Pain: Long consideration cycles and abandoned carts.
Outcome: Comparison tables + finance calculator + Klaviyo abandonment recovers 12-18% of lost carts.
Conversion levers we bake into every Shopify PDP.
What changes when the system runs.
- 1.2% site-wide CR
- Bloated Dawn theme with 24 apps
- No mobile PDP optimisation, ATC below fold
- Zero trust elements or reviews
- 4.2s LCP on mobile 4G
- Manual, spreadsheet-based analytics
- 4.6% site-wide CR
- Lean custom OS 2.0 sections, 8 apps
- Mobile-first sticky-ATC PDP with UGC
- Reviews + badges + guarantee + press logos
- 1.4s LCP on mobile 4G, green CWV
- GA4 + server-side tracking + Klaviyo dashboards
Small shifts compound into big revenue.
A 1% conversion lift on a store doing £100K/mo is not 1% more sales - it's compounding revenue every month, on the same ad spend. That's why every module in this system is engineered to move the metrics that print money.
Benchmarks based on 120+ Shopify & WooCommerce stores we've scaled. Hover any metric for the definition.
Shopify apparel brand: PDP rebuild → 3.8× conversion rate
Premium theme, beautiful design, terrible PDP. Bounce above 70% on mobile, checkout drop-off at 68%, and app-driven load time crossed 4.5s.
Rewrote the hero, moved reviews above the fold, added sticky ATC, guarantee bar, Shop Pay express and a one-click post-purchase upsell. Removed 11 apps. Rebuilt PLP filters using metafields.
Site-wide CR went from 1.2% to 4.6%, mobile CR from 0.9% to 3.2%, AOV +18% via Shopify Bundles, and LCP from 4.2s to 1.4s - all inside 6 weeks.
Questions we get asked all the time.
Do you build on Shopify or Shopify Plus?+
Both. Standard Shopify for growing DTC brands, Shopify Plus for £5m+ merchants that need Scripts, Flow, checkout extensibility, wholesale channels and B2B.
How long does a Shopify build take?+
A conversion-first standard Shopify build ships in 4-6 weeks. Shopify Plus custom builds run 8-12 weeks. Migrations from Magento, BigCommerce, WooCommerce or Wix take 6-10 weeks including full 301 mapping and SEO preservation.
Will my Shopify store pass Core Web Vitals?+
Yes. We engineer for green CWV on mobile 4G - lean Liquid, image optimisation, deferred sections, minimal apps and a curated theme. It's a ranking lever and a direct conversion lever.
Do you customise themes or build from scratch?+
Both. We optimise premium OS 2.0 themes like Impulse, Prestige and Dawn for speed and CR, or build fully custom Liquid sections. For brands needing best-in-class UX we build headless on Hydrogen or Remix on Oxygen.
Can you migrate my existing store to Shopify?+
Yes - from Magento, BigCommerce, WooCommerce, Wix or custom carts. Products, customers, orders, blog content, redirects, SEO metadata, review data and Klaviyo flows are preserved with a documented 301 map.
Do you handle Shopify apps and integrations?+
Yes - Klaviyo, Recharge, Loop, Yotpo, Judge.me, Gorgias, Okendo, ERPs, 3PLs and custom private apps on the Admin & Storefront APIs. We remove more apps than we add.
What does a Shopify build cost?+
Conversion-first Shopify builds start at £6k. Shopify Plus custom builds start at £18k. Headless Hydrogen builds start at £35k. Every quote is fixed-scope with no surprise change orders.
Do you offer ongoing CRO after launch?+
Yes. Every build ships with a 90-day post-launch optimisation window: analytics QA, heatmap review, first A/B tests and monthly CR reporting. Ongoing CRO retainers are available from month four.
Everything inside shopify & shopify plus development
Deliverables in every engagement
Custom Shopify theme
Fully bespoke OS 2.0 sections, metafields and metaobjects - merchandiser-friendly.
Conversion-first PDP system
Hero, gallery, USPs, reviews, sticky ATC, bundle picker and rich FAQ.
Speed-tuned build
Green Core Web Vitals on mobile 4G, Lighthouse 90+, lean app stack.
App & integration wiring
Klaviyo, Recharge, Judge.me, Gorgias, Loop and ERPs configured end-to-end.
SEO-safe migration
301 map, metadata, structured data, sitemap and Search Console setup.
Analytics stack
GA4, server-side GTM, Meta CAPI, TikTok Events API and dashboards.
QA & launch runbook
Cross-device QA, staging sign-off, checkout smoke tests and monitored go-live.
Post-launch playbook
90-day CRO roadmap, heatmap reviews and monthly reporting cadence.
From signed contract to compounding revenue
Discovery & blueprint
Audit current store, competitor teardown, IA map, app stack decisions, written build brief signed off.
Design & wireframes
Home, PLP, PDP, cart and checkout wireframes with copy - every section justified against a funnel metric.
Theme build
Custom OS 2.0 sections, metafields, metaobjects, PDP engine, cart drawer, mobile-first components.
Apps & integrations
Klaviyo, reviews, subscriptions, helpdesk and analytics wired through Flow with server-side tracking.
Speed & QA
Lighthouse ≥ 90 mobile, Core Web Vitals green, cross-device QA, staging sign-off and checkout smoke tests.
Launch & handover
Monitored go-live, 301 map deployed, GA4/GSC validated, team training and post-launch playbook delivered.
The tools we deploy and manage for you
Shopify & Shopify Plus Development for every ecommerce vertical
What our clients actually say
"Our mobile CR went from 0.9% to 3.2% inside eight weeks. It's the single best commercial decision we made this year."
"They deleted half our apps and the site got faster and better looking. Klaviyo revenue jumped 40% the month after launch."
"Migrating off Magento was painless. Zero drop in organic traffic and the team actually understood our B2B pricing rules."
Simple, transparent packages
Conversion-first Shopify build for growing DTC brands under £50k/mo.
- Premium theme optimised for CR
- Custom PDP, PLP & cart
- Core app stack wired
- Green Core Web Vitals
- GA4 & Meta CAPI setup
- 4-6 week timeline
Fully custom OS 2.0 Shopify build for scaling brands £50k-£500k/mo.
- Custom Liquid sections & metafields
- Full PDP engine + bundle picker
- Migration & 301 mapping included
- Server-side tracking (sGTM)
- 90-day post-launch CRO window
- 6-8 week timeline
Shopify Plus or headless Hydrogen for £5m+ merchants that need serious depth.
- Scripts, Flow & Launchpad
- Checkout extensibility
- B2B / wholesale channel
- Headless Hydrogen option
- Dedicated senior team
- 8-12 week timeline
Related services we ship together
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