Why a fixed methodology
Ad-hoc growth work rewards whoever shouts loudest that quarter. A fixed methodology forces the plan to start from the P&L, routes work through the same review gates, and makes it possible to compare wins and losses across accounts. Every phase below has a defined input, output, owner and success criterion nothing is left to interpretation.
The 13-phase framework
| # | Phase | Output | Typical duration |
|---|---|---|---|
| 01 | Discovery | Current-state summary, primary bottlenecks, growth thesis. | Week 1 |
| 02 | Business audit | Unit economics, contribution margin, cohort behaviour. | Week 1-2 |
| 03 | Market research | Category demand map, competitor positioning, SERP shape. | Week 2 |
| 04 | Technical SEO | Crawl, index and Core Web Vitals baseline + fix list. | Week 2-3 |
| 05 | On-page SEO | Template and content rewrite plan, entity model. | Week 3-5 |
| 06 | Content strategy | Topical map, brief pipeline, editorial calendar. | Week 3-6 |
| 07 | Paid advertising | Channel mix, creative pipeline, MER + CM3 targets. | Week 3+ |
| 08 | Conversion optimisation | Experiment backlog, sample-size plan, guardrails. | Week 4+ |
| 09 | Email & retention | Klaviyo flow map, list hygiene, LTV programme. | Week 4+ |
| 10 | AI automation | Internal automations for reporting + creative + research. | Week 5+ |
| 11 | Reporting | Weekly scorecard tied to P&L, monthly written narrative. | Ongoing |
| 12 | Continuous optimisation | Rolling 30-day backlog, weekly ship review. | Ongoing |
| 13 | Growth roadmap | Quarterly roadmap and priorities re-cut every 90 days. | Quarterly |
How each phase runs
01 · Discovery
Structured interviews with founder + heads of marketing/ops. We surface the constraint that's really limiting growth, not just the loudest complaint.
02 · Business audit
Blended MER, contribution margin, cohort retention, product-level P&L. We refuse to plan against blended ROAS alone.
03 · Market research
Category demand, SERP composition, competitor spend, positioning matrix. Anchors every downstream channel plan.
04 · Technical SEO
Screaming Frog crawl, Search Console + GSC review, Core Web Vitals, robots, sitemap, structured data. Fix list is scored by traffic delta.
05 · On-page SEO
Template rewrites for PDPs/PLPs, entity model, internal linking, content briefs. Ships in batches; measured by cluster-level impressions.
06 · Content strategy
Topical map, brief pipeline, editorial calendar, information gain review. Each piece has an owner, a target keyword cluster and a distribution plan.
07 · Paid advertising
Channel mix by margin contribution, creative velocity plan, structured account rebuild if warranted. Targets set on MER and CM3 not platform ROAS.
Explore08 · CRO
Experiment backlog scored by ICE, sample size pre-calculated, guardrail metrics agreed. Losses are shipped as learnings, not hidden.
09 · Email & retention
Klaviyo flow map, welcome/abandon/win-back rebuilds, segmentation by profitability. LTV as the north star.
10 · AI automation
Internal automations that free operator time reporting, keyword clustering, creative variant generation, forecast modelling. Never opaque.
11 · Reporting
Weekly scorecard mapped to the client's P&L. Monthly narrative in plain English. Full data access, never gated behind a dashboard login.
12 · Continuous optimisation
Rolling 30-day backlog, weekly ship review with the client, priorities re-scored monthly.
13 · Growth roadmap
Every 90 days we re-cut the roadmap against actual results. Old assumptions get killed; new ones are named.
Operating principles
- 01If a task can't be tied to a P&L line, it doesn't ship.
- 02Every experiment has a hypothesis, a sample-size plan, and a guardrail metric.
- 03Reports name losses; wins are attributed to the real cause.
- 04Weekly ritual is non-negotiable no monthly-only accounts.
- 05AI accelerates the work; it doesn't replace judgement.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organization schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.