No.1 Performance Marketing Agency UK - full-funnel paid media, one P&L.
The specialist Ecommerce Marketing Agency UK for Facebook, Google, TikTok, Instagram and YouTube Ads - one team, one blended-ROAS operating system. Engineered for MER, LTV and profitable Shopify & WooCommerce growth by an Ecommerce Growth Agency that pairs paid with our Ecommerce SEO Agency UK team.
Most paid-media agencies burn budget on the wrong metric.
Reporting 5× ROAS on £2k/day while blended MER quietly collapses below break-even.
One 'hero' creative carrying the account until fatigue hits - then the whole account crashes overnight.
Channels managed by silo teams who never talk to each other, double-counting credit and hiding waste.
A single P&L that spans every paid channel.
We stop thinking in channel silos. Meta, Google, TikTok and YouTube become line items in one media plan, budgeted against one blended-ROAS target derived from your contribution margin - not a vanity number. Every budget shift is validated with geo-fenced incrementality tests. Every creative is briefed against a written framework. Every account is reviewed weekly, on video, with revenue impact quantified.
Pick a channel or run the full stack.
Facebook Ads
Meta and Instagram ads built on creative volume, ASC+ scaling and break-even MER math.
Instagram Ads
Reels, Stories and shopping ads engineered for scroll-native creative and profitable acquisition.
Google Ads
Search, Shopping, Performance Max and brand defence - engineered for high-intent capture.
TikTok Ads
Native creator UGC, Spark Ads and hook-first scripting driving top-funnel demand.
YouTube Ads
Long-form pre-roll, in-stream and Shorts - demand generation that lifts every other channel.
Media Buying
Cross-channel budget allocation and MER-based reporting - one P&L, one operator.
A 4-phase operating system for profitable scale.
- 01
Audit & unit economics
Ad-account teardown, tracking review, contribution-margin model, blended-MER target set from unit economics.
- 02
Foundation rebuild
Server-side CAPI + Enhanced Conversions + Events API 2.0. Triple Whale. Landing pages. Offer framework.
- 03
Creative velocity
3-6 concepts per week per channel, briefed against angle × format × hook × offer matrix. Test hard, kill hard.
- 04
Scale + incrementality
Winners scaled with geo-holdouts, budgets reallocated on true incremental lift, cohort LTV modelled monthly.
Every module, engineered to compound.
Blended-ROAS operating system
Every channel budgeted, scaled and evaluated against blended MER, not channel-attributed ROAS. We back-solve target MER from your contribution margin, then defend it as we scale.
Full-funnel creative engine
3-6 creatives per week per channel - UGC, motion, static, founder POV - briefed against a written testing framework. Kill fast, scale winners hard, never let one hero carry the account.
Server-side tracking stack
Meta CAPI, Google Enhanced Conversions, TikTok Events API 2.0, GA4 server-side and Triple Whale - set up in week one so decisions rest on real data, not iOS-14-broken pixels.
Cohort + LTV modelling
First-purchase profitability isn't the goal - LTV is. We model 30/60/90-day cohorts, back-calculate allowable CAC, and buy media against forward LTV rather than day-one ROAS.
Offer and landing-page loop
Ads are only half the funnel. We test offers (bundles, free-gift thresholds, subscription) and matching landing pages weekly - because winning creative on a losing offer still loses.
Geo-fenced incrementality tests
Every material budget shift is validated with a geo-holdout so we know each channel's true incremental contribution, not last-click fiction.
Weekly war-room reporting
One dashboard. Blended MER, contribution margin, cohort LTV, creative fatigue heatmap. Reviewed weekly on Loom, monthly on video.
Retention loop with email + SMS
Paid acquires the customer; email/SMS turns them into LTV. We connect flows and campaigns to the paid layer so repeat-rate becomes an acquisition weapon.
Free ad-account audit - 48 hour turnaround.
Send us your Meta + Google accounts. We'll return a Loom walking through the 5 biggest MER leaks and the fastest path to fix them.
No pitch, no lock-in. Senior operator delivers the audit.
Mistakes that quietly kill paid-media accounts.
Optimising for last-click ROAS
iOS 14 broke it, GA4 misattributes it, and it undervalues every top-funnel channel. Move to blended MER before scaling.
Under-investing in creative
Media buying can't out-work bad creative. If you're testing less than 3 new concepts a week, fatigue kills you before scale arrives.
Running channels in isolation
Meta and Google compete for the same buyer. Managed separately, they double-count credit and hide waste. Managed as one P&L, they compound.
Chasing 5× ROAS at £2k/day
High ROAS at scale usually means undershooting spend. Scale to break-even MER on incremental spend, not vanity ROAS on tiny budgets.
Ignoring cohort LTV
A £45 CAC on a £400 LTV customer prints money. A £20 CAC on a £22 LTV customer bankrupts you. Buy media against LTV, not first order.
Killing creatives too fast
Statistical significance takes 3-5 days at reasonable spend. Killing at 24h based on gut feel is how you throw winners in the bin.
BeingEcom vs typical agency vs in-house.
| What matters | BeingEcom | Typical agency | In-house |
|---|---|---|---|
| Primary metric | Blended MER + contribution margin | Channel-attributed ROAS | Whatever Meta reports |
| Channels managed | Meta + Google + TikTok + YouTube as one P&L | Meta OR Google, siloed | One channel per person |
| Creative velocity | 3-6 concepts / channel / week | 1-2 per month | Whatever designer can ship |
| Tracking stack | Server-side CAPI + Triple Whale | Pixel + platform reports | Broken since iOS 14 |
| Incrementality | Geo-holdouts on every material shift | Never tested | Never considered |
| Senior operator | On every account, weekly Loom | Junior account manager | One overworked marketer |
What actually changes when the system runs.
UK skincare brand: 1.9× → 4.3× MER in 90 days
£45k/mo ad spend, blended MER 1.9×, contribution margin -6%. Meta pixel misfiring, no CAPI, single hero creative fatigued.
Server-side CAPI + Triple Whale in week one. 5 UGC creators onboarded, 18 concepts shipped in month one. Google Shopping restructured with segmented PMax + brand exclusions.
Blended MER 4.3× at £62k/mo spend. Contribution margin +19%. Monthly revenue up 173% in 90 days on 38% more spend.
- 5 UGC creators, 22 concepts shipped in month one
- Server-side CAPI raised match quality from 4.2 → 8.6
- PMax split by margin tier, brand traffic ring-fenced
- First profitable TikTok tests inside 30 days
- Weekly Loom + monthly video war-room review
How paid moves the needle in your category.
Pain: Creator-heavy category - brand loses to UGC-native competitors.
Outcome: Weekly creator pipeline + Spark Ads unlock native scale on Meta and TikTok.
Pain: Seasonal demand + returns pressure margins.
Outcome: Cohort-LTV buying protects margin through peak; catalogue ads scale non-hero SKUs.
Pain: High AOV, long consideration window - pixel misattributes.
Outcome: Server-side tracking + view-through modelling recover 20-30% of hidden revenue.
Pain: Amazon eats the intent; Google Shopping cannibalises brand.
Outcome: PMax with brand exclusions + YouTube demand-gen shift buyers to your own site.
Pain: Video-first category; static ads collapse in weeks.
Outcome: Motion + creator UGC engine keeps ROAS stable through fatigue cycles.
Pain: Trust-heavy category; cold traffic converts poorly.
Outcome: Full-funnel with founder-story creative + subscription flows lifts LTV 40-60%.
From signed contract to compounding MER
Audit + unit economics
Ad-account teardown, contribution-margin model, blended-MER target agreed.
Tracking rebuilt
CAPI, Enhanced Conversions, Events API 2.0 and Triple Whale wired.
Creative engine live
3+ concepts/week shipped across Meta and TikTok, first ROAS lift lands.
Scale + incrementality
Winners scaled with geo-holdouts, cohort LTV modelled, forecast on track.
The tools we deploy and manage for you
What our clients actually say
"Blended MER went from 1.9× to 4.3× in 90 days. Contribution margin from negative to +19%. First agency that actually cared about profit, not vanity ROAS."
"They rebuilt our Google Shopping in three weeks. Non-brand Search finally became a profit centre instead of a leak."
"Creative fatigue used to break us in a week. Now we get 3+ UGC batches a week and MER holds through scaling."
Questions we get asked all the time.
How is performance marketing different from just running ads?+
Ads is a channel. Performance marketing is a P&L. As a specialist Ecommerce Marketing Agency UK we manage blended ROAS (MER), CAC, LTV and payback across Meta, Google, TikTok and YouTube as a single portfolio - never optimising one channel in isolation.
What's a healthy blended ROAS (MER) for a scaling ecommerce brand?+
Depends on contribution margin. Most UK DTC brands need 3.0-4.5× MER to hit contribution-margin positive. Every serious Ecommerce Agency UK back-solves target MER from your unit economics - not from a vanity number.
How much should I spend to properly test a channel?+
Meta: minimum £5-8k/mo to test 15+ creatives fairly. Google: £3-6k/mo depending on category CPCs. TikTok: £3k/mo minimum with a real creator pipeline. YouTube: £2k/mo for demand capture; £6k+ for demand generation.
Do you handle creative production?+
Yes - 3-6 UGC + motion + static creatives shipped per week, briefed against a written creative testing framework (angle, hook, format, offer). No creative volume, no scale.
What tracking stack do you set up?+
Server-side GA4, Meta CAPI, Google Enhanced Conversions, TikTok Events API 2.0. Triple Whale or Northbeam for blended attribution. Set up in week one.
Can we scale without ruining ROAS?+
Yes, if creative velocity, offer discipline and audience structure are right. We've scaled brands 3-8× in 6 months while keeping ROAS within 10% of baseline.
How do you decide where to allocate budget?+
MER-first: which channel earns the most incremental profit per pound at your current spend level. Geo-fenced holdout tests validate every reallocation.
What if my product needs demand creation, not demand capture?+
TikTok, Meta and YouTube demand-gen come first, with Google Shopping/Search catching intent downstream. Category decides the mix, not preference.
Do you have a minimum monthly ad spend?+
£10k/mo across paid media is our practical floor to run the full-funnel system properly. Below that our Ecommerce Growth Agency team usually recommends focusing on one channel deeply first.
Google Ads vs Meta Ads vs TikTok - which should I run?+
Google harvests demand (BOF, 3.5-6× ROAS). Meta creates demand at scale (TOF/MOF, 2.5-3.5×). TikTok creates viral demand (TOF, 1.8-3×). A real portfolio uses all three against blended MER.
How fast will performance marketing see results?+
14-30 days on Meta and TikTok once creative velocity kicks in. Google Search and Shopping stabilise in 30-45 days. Real compounding scale from month 3.
Do you pair paid media with SEO?+
Yes - our sister Ecommerce SEO Agency UK team captures the branded-search halo paid creates, compounding CAC downward over time.
Can you scale profitably above £250k/mo ad spend?+
Yes - several clients sit between £250k and £1.2m/mo. At that scale, incrementality testing and MER control matter more than platform tweaks.
What contract length do you require?+
3-month initial commitment to hit a real testing cadence, then rolling monthly. No 12-month lock-ins.
How do you protect margin as spend scales?+
Contribution-margin reporting, per-channel MER floors, incrementality validation and Ecommerce SEO Agency UK collaboration so paid demand compounds into organic.
What industries do you work with?+
Beauty, fashion, wellness, homewares, gadgets and food & drink DTC brands on Shopify, Shopify Plus and WooCommerce.
How is BeingEcom different from other performance marketing agencies?+
We're a specialist Ecommerce Marketing Agency UK - media buying, creative, tracking, CRO and SEO share one revenue P&L per client, with a senior media buyer owning your account personally.
Ready to manage paid as one P&L - and finally see profit?
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