AI Automation Agency UK

AI Automation Agency UK - AI Agents That Compound Ecommerce Margins.

BeingEcom is a specialist AI Automation Agency UK building agentic workflows for Shopify and WooCommerce brands. Support deflection, catalogue enrichment, AI-personalised CRO, ad-creative generation and ops agents - measured in tickets deflected, hours saved and revenue lifted, never in 'AI theatre'.

120+
Stores scaled
£48M+
Tracked revenue
4.1×
Avg ROAS lift
10+ yrs
Ecom operating
AI Automation Agency UK - AI Automation Agency UK - AI Agents That Compound Ecommerce Margins.
AI Automation Agency UK
Operator-led. Revenue-obsessed.
Summary

BeingEcom is a UK ecommerce marketing agency helping Shopify and WooCommerce brands scale through ai automation agency uk. BeingEcom is a specialist AI Automation Agency UK building agentic workflows for Shopify and WooCommerce brands. Support deflection, catalogue enrichment, AI-personalised CRO, ad-creative generation and ops agents - measured in tickets deflected, hours saved and revenue lifted, never in 'AI theatre'.

Why brands hire us

The specialist AI Automation team for Shopify & WooCommerce.

BeingEcom is an AI Automation Agency UK - a team of senior engineers who have shipped production AI agents and workflows for 7- and 8-figure Shopify and WooCommerce brands across the UK, EU and US. We are not a generic AI consultancy. Every engineer on your account has shipped LLM agents against real ecommerce revenue lines - support deflection, catalogue enrichment, personalisation, creative ops - and every engagement is led by a UK-based senior AI director from day one.

As an Ecommerce Marketing Agency UK we treat AI as leverage, not a feature. Every workflow gets a hard baseline metric - tickets deflected, hours saved, conversion lift, contribution margin lifted - and we only ship agents that clear a payback threshold in 90 days or less. No GPT wrappers, no chatbots pretending to be strategy, no 'AI transformation' PowerPoint.

The result is what an Ecommerce Growth Agency should actually deliver from AI: a store where tier-1 support runs itself 24/7, catalogue enrichment happens in bulk overnight, PDPs personalise per segment, ad creative iterates in Meta Advantage+ without a designer bottleneck, and every Klaviyo flow gets AI-generated subject lines that beat the human control. That's the leverage that makes the next £100k/mo profitable to add.

Why it matters
  • Senior UK AI engineers on every account - no offshoring, no juniors.
  • Every workflow has a hard baseline metric and 90-day payback threshold.
  • OpenAI, Anthropic, Gemini + custom Cloudflare Workers + Supabase.
  • PII redaction, EU/UK data residency, signed DPAs.
  • Retrofitted onto existing Shopify + Klaviyo + Gorgias stacks - no rip-and-replace.
The Problem

Why most ecommerce teams drown in busywork.

Manual support tickets eating margin - 24h response time, CSAT dropping.

Product catalogue enriched by hand every launch - 3 days per drop.

Marketing ops stitched together with screenshots, Slack messages and Notion.

Why most stores fail

The pattern repeats - and it's fixable.

No conversion structure - just a theme

Weak UX, no buyer psychology baked in

Zero focus on the metrics that actually move revenue

Random tactics instead of one operating system

What it actually means

AI is leverage, not a feature.

As the specialist AI Automation team, we pick the workflows where AI removes a real cost or unlocks a real lift - support deflection, catalogue enrichment, personalisation, content velocity, ad-creative iteration, ops reporting - and build them into your existing Shopify + Klaviyo + Gorgias + Meta stack. Everything else is theatre.

Strategy Build Optimise Scale
01
Workflow audit
02
Agent design
03
Integration build
04
Measure & iterate
The system

Our 4-stage AI automation system.

  1. 01

    Workflow audit

    Map manual workflows, cost-rank by hours + margin drag, automation-rank by feasibility.

  2. 02

    Agent design

    Scope, guardrails, RAG grounding, escalation rules, success metrics.

  3. 03

    Integration build

    Shopify, Klaviyo, Gorgias, Zendesk, Meta, Notion + internal tools - shipped in your stack.

  4. 04

    Measure & iterate

    Deflection rate, lift, hours saved, margin impact - weekly review, monthly re-scope.

Core pillars

Where AI moves the needle for ecommerce.

Support deflection

AI agents handling 60-70% of tier-1 tickets 24/7, in Gorgias / Zendesk / Re:amaze.

Catalog enrichment

AI-generated titles, descriptions, alt text, JSON-LD - SEO-brief-driven, human-reviewed.

Personalisation

On-site product, copy and offer personalisation per segment and per visit.

Marketing ops

Brief-to-asset agents, reporting agents, segmentation triggers, Klaviyo subject-line testing.

Inside the system

Every module, engineered to compound.

Module 01

AI support agents (Gorgias / Zendesk)

Trained on docs + past tickets + returns policy. RAG grounding, escalation to human, CSAT + deflection rate measured weekly. Typically 60-70% deflection in 60 days.

GorgiasZendeskRAGCSAT
Module 02

Bulk catalogue enrichment

AI-generated titles, descriptions, attributes, alt text, JSON-LD Product schema - SEO-brief-driven, brand-voice trained, human QA'd. 10× throughput vs manual.

ShopifySEOBulkSchema
Module 03

On-site personalisation

AI-driven hero variants, product recs, PDP copy, offer logic per segment - A/B tested against a control, held to a positive contribution-margin lift.

HeroRecsA/BSegments
Module 04

Klaviyo AI segmentation + subject lines

AI churn scoring, dynamic segmentation, subject-line generation and win-back triggers. Typically recovers 8-15% of at-risk revenue.

KlaviyoChurnSubject lines
Module 05

Ad-creative generation

Static + motion variants at scale using gpt-image-1, Sora, Runway, Midjourney - tied to Meta Advantage+ creative testing to find winners faster.

MetaAdvantage+Soragpt-image-1
Module 06

Agentic ops workflows

Multi-step agents monitoring ad accounts, stock levels, 3PL exceptions, Shopify Flow triggers - alerting Slack + auto-actioning where safe.

AgentsSlackShopify Flow
Module 07

AI-powered PDP + review summarisation

AI-generated PDP long-form, review summarisation, FAQ blocks - AEO-friendly and JSON-LD-schema'd for AI Overview citation.

PDPReviewsAEO
Module 08

Returns triage + size recommendation

AI-driven returns triage (exchange vs refund vs store credit) and size-fit models to cut return rates 15-30% on fashion + footwear.

ReturnsSizeFashion

Not sure where AI would actually pay back in your store?

Get a free AI-Readiness Score from the specialist AI Automation team - we'll rank the 3 highest-ROI workflows to ship in your Shopify or WooCommerce stack.

No lock-ins · UK-based senior operators · Reply within 1 business day

Avoid these

Mistakes that quietly kill ai automation agency uk performance.

01
Mistake

Shipping AI without a baseline metric

'We added AI' is not a result. Every workflow needs tickets deflected, hours saved, or £ moved - measured against a real baseline.

02
Mistake

Deploying a chatbot with no RAG grounding

Unmoored LLMs hallucinate returns policies, refund terms and shipping windows - and cost you real money. RAG + validators are non-negotiable.

03
Mistake

Automating a broken process

AI accelerates whatever it touches. Automate a bad returns flow and you accelerate refunds. Fix the process first, automate second.

04
Mistake

Buying vertical AI SaaS for problems Shopify Flow solves

Half the 'AI ecommerce' SaaS market is a GPT wrapper on a Shopify webhook. Build it once, own the workflow.

05
Mistake

No PII / GDPR review before shipping

Piping raw customer messages into an OpenAI call without redaction is a DPA violation. Redact before, log everything, EU/UK residency by default.

06
Mistake

Firing your team instead of freeing them

AI ROI compounds when people move up-stack (strategy, creative, retention). Firing and hoping AI covers is how CSAT collapses in month 3.

How we compare

BeingEcom vs typical agency vs in-house.

What mattersBeingEcomTypical agencyIn-house hire
AI engineer Senior UK AI engineer on every account Prompt engineer + Zapier freelancer Marketing person with ChatGPT Plus
Grounding + validation RAG + output validators + human-in-the-loop Bare LLM call - hallucinates policy No guardrails
Baseline + payback metric Hard metric per workflow, 90-day payback rule 'AI transformation roadmap' - never audited Vibes-based
Stack fit Layered on Shopify + Klaviyo + Gorgias + Meta New SaaS you have to learn Whatever plugin has 'AI' in the name
Data compliance PII redaction + EU/UK residency + DPA Data 'may be used' - vague ToS Copy-pasting into ChatGPT
Reporting Weekly deflection/lift/hours report Monthly PDF - no numbers No reporting
Vertical impact

How ai automation agency uk moves the needle in your industry.

Fashion & apparel

Pain: High returns from size confusion + slow support during drops.

Outcome: AI size-fit model + drop-window support agent - returns -22%, tickets deflected 68% during launch weeks.

Beauty & skincare

Pain: Ingredient + skin-type questions bottlenecked in tier-1.

Outcome: RAG agent trained on ingredient DB + routines - deflects 71% of tier-1, upsells regimen bundles at 14% attach.

Home & garden

Pain: Long PDPs and 'will this fit my room' pre-sales questions.

Outcome: AI pre-sales chat + AI-generated dimension guides - CR +19% on high-consideration SKUs.

Electronics & tech

Pain: Spec-heavy PDPs, compatibility questions, warranty tickets.

Outcome: AI PDP long-form + compatibility bot + warranty triage - support hours -55%, PDP CR +14%.

Supplements & wellness

Pain: YMYL compliance + repetitive dosage / interaction questions.

Outcome: Compliance-tuned RAG agent (medical disclaimer built-in) + Klaviyo churn scoring - repeat rate +18%.

Food & beverage

Pain: Subscription frequency + delivery-window management overhead.

Outcome: Subscription-management agent + AI churn scoring in Klaviyo - subscription MRR +24%.

Conversion levers

AI use-cases that pay back in under 90 days.

Tier-1 support deflection
Bulk product copy
Alt text at scale
Hero personalisation
Klaviyo segmentation
Reporting agents
Review summarisation
Returns triage
Ad-creative variants
Churn scoring
Size recommendation
Stock anomaly alerts
Before vs After

What changes when the system runs.

Before
  • 40% of margin lost to ops labour
  • 24h first support response
  • Manual catalogue launches (3 days/drop)
  • Static hero for every visitor
  • Klaviyo subject lines guessed
After
  • AI handles 65% of tier-1 tickets
  • <5min first response, 24/7
  • Bulk AI enrichment overnight
  • Personalised hero + PDP per segment
  • AI subject-line testing beating human control 3:1
Why this matters for sales

Small shifts compound into big revenue.

A 1% conversion lift on a store doing £100K/mo is not 1% more sales - it's compounding revenue every month, on the same ad spend. That's why every module in this system is engineered to move the metrics that print money.

65%
Avg support deflection
10×
Catalog throughput
+22%
Avg CR lift
Revenue impact - Before vs After
Before After
Support deflection% of tier-1 tickets resolved without a human.0%65%
First responseMedian time to first reply, 24/7.24h0.08h
Catalog throughputProducts enriched per hour vs manual baseline.10×
Conversion liftConversion lift from AI personalisation on hero + PDP (control vs treatment).0%22%
Klaviyo open rateOpen-rate lift from AI subject-line testing (bandit) vs human control.28%41%
Return rateReturn-rate reduction from AI size-fit + returns triage on fashion / footwear.24%18%

Benchmarks based on 120+ Shopify & WooCommerce stores we've scaled. Hover any metric for the definition.

Case study

UK apparel brand: 65% ticket deflection + 22% CR lift in 60 days

Problem

Support team drowning at 24h response, CSAT dropping to 3.8/5. Catalogue enrichment eating 3 designer days per drop.

Strategy

Shipped Gorgias AI agent (RAG-grounded on docs + 6 months of tickets), bulk catalogue enrichment pipeline (gpt-4.1 + human QA), on-site AI hero personalisation (A/B tested).

Result

65% ticket deflection, <5min first response, CSAT +18pts, catalogue enrichment 10×, on-site CR +22%, payback in 47 days.

65%
Deflection
<5min
Response
+22%
CR lift
Growth trajectory
£100K£75K£50K£25K£0K£88KW1W3W5W7W9W11
Month 1 CompoundingMonth 12
FAQ

Questions we get asked all the time.

What does an AI Automation Agency UK actually do for ecommerce?+

We build AI agents and workflows that automate support, product tagging, content generation, ad copy, abandoned-cart sequences and ops reporting for Shopify and WooCommerce brands - so your team ships more without hiring.

Will AI automation replace my team?+

No. It removes the repetitive 60-70% of the work - support tier-1, catalogue enrichment, brief-to-asset, reporting - so your team focuses on creative, strategy and customer relationships.

Which tools do you build on?+

OpenAI (GPT-5, gpt-image-1), Anthropic Claude, Gemini, n8n, Zapier, Make, Klaviyo, Shopify Flow, Gorgias, Zendesk, custom Cloudflare Workers and Supabase - chosen per use case, not per fashion.

How fast can we go live?+

Most automation pods ship the first production workflow in 7-10 days, then layer 2-3 more per sprint. Full support-deflection pod: 4-6 weeks.

Is it safe to give AI access to my store data?+

Yes - we scope API keys narrowly, use read-only roles where possible, log every action, keep a human-in-the-loop on anything destructive, and pass a security review before shipping.

How much does AI automation cost for a Shopify brand?+

Support-deflection pods start around £2.5k/mo. Full AI ops (support + catalogue + personalisation) starts around £4.5k/mo. Discovery + first workflow projects start at £3.5k.

Do you build AI-powered CRO experiments?+

Yes - AI-personalised heroes, dynamic product recommendations, AI-generated PDP copy variants, and AI-summarised reviews - all A/B tested against a control.

Can you automate Klaviyo flows with AI?+

Yes - AI segmentation, AI-generated subject-line variants, dynamic block content per segment, and AI-scored churn probability triggering win-back flows.

Do you build custom AI chatbots for ecommerce?+

Yes - trained on your docs, product catalogue, past tickets and returns policy. Escalation to human, CSAT tracked, deflection rate measured weekly.

What is 'agentic AI' and does my store need it?+

Agentic AI = multi-step AI workflows that plan, use tools (Shopify API, email, Slack), and iterate. Useful for support triage, catalogue QA, ad-account monitoring and content ops. Above £500k/yr, it usually pays back.

How do you measure AI ROI?+

Every workflow has a hard metric: tickets deflected, hours saved, conversion lift, revenue lifted, margin impact. Reported monthly against baseline - no vanity 'AI implemented' claims.

Can AI improve my product content and SEO at scale?+

Yes - AI-generated PDP long-form, alt text, JSON-LD, FAQ blocks and category intros - all SEO-brief-driven, human-reviewed, never AI-spun filler.

Do you build AI ad-creative generation systems?+

Yes - static and motion creative variants at scale using gpt-image-1, Sora, Runway and Midjourney, tied into Meta's Advantage+ creative testing.

What about hallucinations and brand-safety?+

Every customer-facing agent has retrieval-augmented grounding (RAG), strict system prompts, output validators, refusal patterns and human-in-the-loop escalation for edge cases.

Do you replace my Gorgias / Zendesk with AI?+

No - we layer AI agents on top of Gorgias, Zendesk, Re:amaze or Front. AI handles tier-1, humans handle everything else in the same inbox.

Can AI predict which customers will churn?+

Yes - churn scoring based on recency, frequency, monetary value + engagement decay - piped into Klaviyo as a win-back segment. Typically recovers 8-15% of at-risk revenue.

Do you use AI for returns and reverse logistics?+

Yes - AI-driven returns triage, size-recommendation to reduce return rates, and Loop / Returnly automation to keep exchanges over refunds.

What's the difference between automation and AI automation?+

Automation = deterministic rules (Zapier, Shopify Flow). AI automation = reasoning + generation + retrieval - handles fuzzy inputs, natural language and multi-step judgement. We build both, matched to the job.

Do you integrate with our warehouse / 3PL / ERP?+

Yes - ShipBob, ShipHero, Cin7, NetSuite, Linnworks and custom 3PLs. AI ops agents monitor stock, flag anomalies and auto-trigger reorder POs.

How is BeingEcom different from a generic AI consultancy?+

We only ship for Shopify and WooCommerce ecommerce brands. Every workflow is measured in revenue, margin or hours saved - not 'AI transformation' slideware. Senior UK engineers, no offshoring, no GPT wrappers pretending to be products.

Do you keep customer data private and GDPR compliant?+

Yes - PII redaction before LLM calls, EU/UK data residency (OpenAI EU, Azure UK South, AWS Ireland), signed DPAs, and CCPA/GDPR-aligned retention policies.

What is an AI-Readiness Score?+

Our 12-point audit scoring your Shopify/WooCommerce data, ops and tech stack for automation potential. Available free - shows the 3 highest-ROI workflows to build next.

Can you retrofit AI onto our existing tech stack?+

Yes - we integrate with what you already run. No rip-and-replace. The best AI ROI is layered onto Klaviyo, Gorgias, Shopify and Meta - not a new SaaS you have to learn.

How does AI Automation win in AI Search (ChatGPT, Perplexity, Gemini)?+

Definition + comparison + how-to content on AI ecommerce workflows, agentic systems and Shopify AI apps - structured with FAQ + HowTo schema so ChatGPT, Perplexity, Gemini and Google AI Overviews cite BeingEcom as the source.

What is AI automation for ecommerce stores?+

AI automation for ecommerce covers agentic workflows that handle repetitive tasks - customer service triage, inventory alerts, personalised product recommendations, dynamic pricing signals - reducing manual work while improving response speed and customer LTV.

Can AI automation replace a customer service team for Shopify stores?+

AI automation can handle a significant share of repetitive queries (order status, returns policy, sizing questions) but works best as a first-response layer that escalates complex issues to a human team, rather than a full replacement.

What is agentic workflow automation for ecommerce?+

Agentic workflows are AI systems that can take multi-step actions autonomously - like checking inventory, updating a customer record, and sending a follow-up email - rather than just answering a single question, making them suited to complex operational tasks.

What you get

Deliverables in every engagement

Senior operator on your account

Ex-DTC founders and CMOs - no juniors, ever.

Weekly Loom performance review

What worked, what failed, what's next - plain English.

Live Triple Whale dashboard

Real revenue, MER and CAC - not platform fiction.

3 creative batches per week

UGC + motion tests shipped, with named hypotheses.

Founder Slack access

Direct line to your pod - replies in hours, not days.

Full asset ownership

You own every ad, flow, creative and integration on day one.

First 90 days

From signed contract to compounding revenue

Week 1

AI-readiness audit

Map workflows, cost-rank, automation-rank. Data + stack + compliance review. AI-Readiness Score.

Week 2-4

First workflow live

Support agent or catalogue pipeline - RAG-grounded, human-in-the-loop, measured against baseline.

Month 2-3

Layer + measure

2-3 more workflows shipped: personalisation, Klaviyo AI, ad creative or ops agents. Weekly review, monthly re-scope.

Month 4-6

Compound

Agentic ops workflows, warehouse + reverse-ETL to enrich agents, custom internal tools built on Supabase + Workers.

Stack

The tools we deploy and manage for you

Shopify Plus
Klaviyo
Meta Ads Manager
Google Ads + GMC
TikTok Ads + Shop
GA4 + server-side
Triple Whale
Recharge
Yotpo / Okendo
Postscript
Attentive
Fondue
Real founders

What our clients actually say

"Blended ROAS 1.9 → 4.3 in 90 days. Compliant, converting creative shipped weekly."

Amelia H.
Founder, Shoreditch skincare

"They rebuilt our Google Shopping in three weeks. Non-brand Search finally became a profit centre."

Daniel R.
Founder, wearables startup

"Ad fatigue used to break us in a week. Now we get three UGC batches a week and ROAS holds."

Sara J.
Founder, women's fashion
Investment

Simple, transparent packages

Starter
£500/mo

New ecommerce stores building a strong foundation for sustainable growth.

  • Comprehensive Ecommerce Store Audit
  • Technical SEO Setup & Optimization
  • On-Page SEO Optimization
  • Product Page (PDP) Optimization
  • Collection & Category Page Optimization
  • Basic Conversion Rate Optimization (CRO)
  • GA4, GTM & Meta Pixel Setup
  • Conversion Tracking Configuration
  • Website Speed Optimization
  • Monthly Performance Report
  • Dedicated Account Manager
Get started
Most popular
Growth
£1,000/mo

Growing ecommerce brands ready to increase traffic, conversions, and revenue.

  • Everything in Starter
  • Meta Ads Management
  • Google Ads Management
  • Advanced Ecommerce SEO
  • Keyword Research & Content Strategy
  • Landing Page Optimization
  • Ongoing CRO Improvements
  • Klaviyo Email Marketing
  • Automated Email Flows
  • Monthly A/B Testing
  • Competitor Analysis
  • Weekly Performance Reports
  • Priority Support
Get started
Enterprise
£1,500/mo

Established ecommerce brands scaling across multiple channels and markets.

  • Everything in Growth
  • Multi-Channel Advertising (Meta, Google & TikTok)
  • Advanced SEO Strategy
  • Digital PR & Authority Building
  • Advanced Funnel Optimization
  • Custom Landing Page Creation
  • Creative Strategy & Ad Reviews
  • Klaviyo Email & SMS Automation
  • Customer Retention & Loyalty Strategy
  • AI Marketing Automation
  • Bi-Weekly Strategy Sessions
  • Dedicated Growth Manager
  • Executive Performance Dashboard
Get started
Business
£2,000/mo

High-growth ecommerce brands seeking a fully managed growth partner.

  • Everything in Enterprise
  • Dedicated Ecommerce Growth Team
  • Fractional Ecommerce CMO
  • Full-Funnel Growth Strategy
  • Advanced Technical SEO
  • Digital PR Campaigns
  • Creative Production Management
  • Unlimited CRO Recommendations
  • AI Automation & Business Workflows
  • Custom Executive Reporting
  • Weekly Strategy Meetings
  • Quarterly Business Growth Planning
  • VIP Priority Support
Get started
Ask a senior ai automation agency uk operator on WhatsApp
Average reply time 7 minutes on UK business hours. No forms, no juniors.
What's changing

Latest AI in ecommerce trends UK brands need to act on now.

Agentic AI has left the lab

Multi-step AI agents (OpenAI Assistants, Anthropic Computer Use, LangGraph) are now shipping production ecommerce ops - stock alerts, returns triage, ad-account monitoring - not just chatbots.

ChatGPT Shopping is real traffic

OpenAI's Shopping surface + Perplexity Shopping are routing high-intent buyers to cited stores. Product schema, review structure and AEO content is now a channel, not a nice-to-have.

AI-generated creative is winning Meta Advantage+

Brands running gpt-image-1 + Sora + Runway variants in Meta Advantage+ Shopping Campaigns are unlocking 30-50% more winning creatives per week - the biggest media efficiency lever of 2026.

AI subject-line testing beats humans 3:1

Klaviyo + Sendlane + Attentive now expose AI subject-line generation with live multi-armed bandit testing - lifting open rates 20-35% on standard segments.

Retrieval-augmented (RAG) is default

Bare LLM support bots are dead. Every serious deployment is RAG-grounded on docs + tickets + policy - with output validators and human escalation.

AI-Readiness Scoring is entering RFPs

UK ecommerce operators are now RFPing agencies on AI readiness - support-deflection benchmarks, personalisation lift and workflow-automation payback are RFP-line items.

AI Search

How the specialist AI Automation team wins in AI Search.

Operators researching AI for ecommerce now ask ChatGPT, Perplexity, Claude and Gemini before Google. Our AEO methodology is baked into every AI content and case study we publish - so BeingEcom is the source AI cites when someone asks 'best AI automation for Shopify'.

Google AI Overviews

Definition + FAQ + HowTo schema on AI ecommerce, agentic workflows, Shopify AI apps, and first-party benchmark data AI Overviews quote directly.

ChatGPT + ChatGPT Shopping

Structured comparison content (LLM vs rules-based automation, RAG vs fine-tune, Gorgias vs Re:amaze AI) with clear pros/cons OpenAI's retrieval layer quotes verbatim.

Perplexity

Original benchmark data (deflection rates by vertical, catalogue-enrichment throughput, personalisation lift) - Perplexity favours unique first-party research.

Google Gemini

Structured data + E-E-A-T author schema (senior AI engineer bylines) so Gemini surfaces us for high-authority AI ecommerce queries.

Claude (Anthropic)

Long-form pillar content on agentic AI, RAG design and Shopify + Klaviyo integration - with clear source attribution Claude quotes in analytical responses.

Bing + Copilot

IndexNow submission + Bing Webmaster hygiene - Bing feeds Copilot and Microsoft Advertising, which drives significant B2B ecommerce AI research.

Ready to work with the specialist AI Automation team?

Get a free, no-fluff ecommerce growth audit. We'll show you exactly what's leaking revenue.