The single rule behind all of it
We don't recommend anything we haven't run. Not trialled, not demoed run, on a live Shopify or WooCommerce store, with real budget and a real P&L consequence if it went badly. That rule costs us content velocity and it is the reason the recommendations here are worth reading.
Everything below is the operational detail of that rule: what counts as a test, when a result is publishable, and how we score one option against another.
Publication thresholds by test type
A result stays internal until it clears the threshold for its type. No exceptions for a good story.
| Test type | Minimum sample | Minimum duration | What we publish |
|---|---|---|---|
| On-site A/B test | 1,000 sessions and 100 conversions per variant | 2 full business cycles | Relative lift, direction, and whether it held after rollout |
| Paid media change | Enough conversions to exit learning phase | 30 days post-change | MER or contribution-margin change, not raw ROAS alone |
| SEO change | Page-level impressions in Search Console | 8-12 weeks | Clicks, impressions and position change with seasonality noted |
| Email / SMS flow | 3,000 recipients per variant | 1 full send cycle | Revenue per recipient, not open rate |
| Tool evaluation | 1 live account | 1 full billing cycle | Six-criteria score plus who it's wrong for |
| Benchmark | Minimum 20 accounts in segment | Rolling 12 months | Median and interquartile range, never the mean alone |
The six-criteria scoring model
Every tool or platform we compare is scored on the same weighted rubric so comparisons are consistent across pages.
| Criterion | Weight | What we're actually measuring |
|---|---|---|
| Outcome impact | 30% | Measured effect on revenue, contribution margin or conversion rate on a live account not feature count. |
| Implementation cost | 20% | Hours to a working, trustworthy setup including tracking, QA and team training. |
| Total cost of ownership | 15% | Licence plus the ongoing human time to operate it, at your current order volume and at 3x. |
| Data quality | 15% | Does it agree with GA4, the platform and the P&L? How does it handle consent mode and iOS attribution? |
| Support responsiveness | 10% | Real ticket response times we've experienced, and whether you get a human on a mid-tier plan. |
| Exit cost | 10% | How hard it is to leave: data export, contract terms, and what breaks when you switch. |
Test integrity rules we don't break
The rules that separate a result from a coincidence.
- 01The decision and the deciding metric are written down before the test starts.
- 02No mid-test configuration changes. Changed the setup? The test restarts.
- 03No peeking to a stopping decision we hold the window even when early numbers look great.
- 04Every confounder in the window is recorded: promotions, seasonality, PR, stock-outs, other channel changes.
- 05Negative and null results are recorded and published where they're useful. Most tests don't win, and pretending otherwise is how agencies mislead people.
- 06Where attribution is genuinely ambiguous, we describe the whole picture instead of assigning credit to the channel we sell.
Conflict of interest rules
No paid placements
Vendors cannot buy a recommendation, a ranking position, a badge or a link on this site.
Partner status disclosed
Where we're a formal platform partner, it's stated on the page and listed on our certifications page.
Affiliate income
We do not run affiliate links on tool recommendations. If that ever changes, it will be disclosed inline before the recommendation.
Client anonymity respected
Named clients appear only with written permission; everyone else appears as a described segment.
We name our own tools
Where we recommend something we built, we say so explicitly rather than presenting it as a neutral pick.
We say when we're wrong for you
Every comparison page states which brands should hire someone else and who that someone else is.
The limits of our data and we'd rather you knew
Our benchmarks come from UK Shopify and WooCommerce brands in the £250k-£25M annual revenue range, weighted toward beauty, fashion, health and home. If you run a marketplace, a subscription-only model or a sub-£100k store, our medians will be a poor guide to your account and we'd say the same on a call.
Sample sizes are stated on each benchmark page. Where the sample is small, the number is presented as directional rather than authoritative. See the benchmarks library for the per-dataset detail, and the corrections policy if you think a figure is wrong.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organisation schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.