Leadership
Tahir Abbas
Tahir Abbas founded BeingEcom to give Shopify and WooCommerce brands the senior growth team every founder wishes they could hire in-house. A decade of ecommerce operating experience across paid media, SEO, CRO and AI automation.
Ali Abbas
Ali Abbas leads engineering at BeingEcom headless Shopify (Hydrogen), WooCommerce customisation, server-side tracking, AI automation pipelines and the internal tooling that lets a small senior team operate at scale.
Hasnain Abbas
Hasnain Abbas runs operations, delivery and client success across every BeingEcom engagement from onboarding and pod assembly through to weekly reporting rituals and quarterly strategic reviews.
How the team is structured
We run pods, not departments. Each client is served by a small cross-functional pod strategy lead, execution specialists, and a customer success owner that stays with your account from day one. This gives you a single accountable team, not a rotating cast of freelancers.
Above every pod sits a leadership review cadence: weekly on numbers, monthly on strategy, and quarterly on roadmap. That's how a senior-only team can serve dozens of Shopify and WooCommerce brands at real depth.
Functions inside a pod
Leadership (Tahir, Ali, Hasnain)
Sets strategy, signs off on the 90-day plan, joins escalation calls, and owns the P&L view for every client.
SEO specialists
Technical, on-page, off-page, local, international and AEO one lead per stream, coordinated by an SEO director.
ExplorePaid media team
Meta, Google, TikTok and YouTube buyers who report against MER and contribution margin, not just platform ROAS.
ExploreShopify + WooCommerce engineers
Store architects who ship on Shopify, Shopify Plus, WooCommerce and headless stacks (Hydrogen, Next.js + Storefront API).
ExploreCRO specialists
Run structured experimentation hypothesis, sample size, guardrails not vibes-based A/B tests.
ExploreDevelopers & designers
Front-end engineers, motion designers and creative producers focused entirely on ecommerce UX and ad creative.
AI automation engineers
Build the internal automations that let a small team operate at scale reporting, creative testing, keyword research.
ExploreCustomer success
Owns the weekly ritual: reporting, next-action list, blockers surfaced, and the client onboarding runway.
Seniority mix
We hire against a senior bar. No junior touches your account without a senior operator directly over them.
| Role level | Minimum experience | Where they show up |
|---|---|---|
| Director | 10+ years ecommerce | Strategy, escalations, quarterly reviews. |
| Lead | 6+ years in the discipline | Day-to-day account leadership; signs off on all work that ships. |
| Senior specialist | 4+ years in the discipline | Executes the work; owns the deliverable end-to-end. |
| Specialist | 2+ years, always paired | Never solo on client work; paired with a senior or lead. |
Culture pillars
- 01Revenue-first. Every task should ladder up to a P&L line otherwise it doesn't go on the plan.
- 02Honest reporting. Losses are named. Wins are attributed to their real cause, not to whoever shouts loudest.
- 03Small, senior, ecommerce-only. We say no to work outside our scope.
- 04AI as leverage. We automate our own workflows so our people can spend time on judgement, not repetition.
- 05Client-in-the-room. Founders get direct access to the operator running their account, not a middle-manager account handler.
How we hire
We only run open roles when we already have the client capacity to place a new person into a real account within 30 days. Every candidate goes through a paid work sample using anonymised real data, a strategy conversation with a director, and a reference call with two former colleagues. It's slow deliberately. See Careers for current openings.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organization schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.