Can I see verified numbers for a specific client?

Yes - after a discovery call we can share verified references and, where the client consents, walk you through real dashboards for a brand in your category and stage.

What's your typical time-to-result?

CRO and email lift in 2-4 weeks, paid ads stabilise in 30-60 days, SEO compounds over 3-6 months.

Do results like these predict my outcome?

No - past client results are never a prediction of future outcomes. What we commit to is senior operators on your account, weekly execution against a revenue-tied plan, and full transparency on the numbers each week.

Case Studies

Ecommerce growth playbooks.

53 illustrative examples across Ads, SEO and CRO - showing the problems, strategies and outcome patterns we run for UK Shopify and WooCommerce brands. Metrics and dashboards are anonymised and representative, not verified client screenshots.

120+

stores scaled

£48M+

tracked revenue

400+

A/B tests run

4.1×

avg ROAS lift

Transparency note: These examples represent the patterns and playbooks we run for real UK ecommerce brands. Brand identities are anonymised for client confidentiality, and the numbers illustrate realistic outcome ranges rather than exact per-client dashboards. Explore the full ecommerce services we used - including paid ads - or contact us for verified client references.

Ads Manager· Last 7 days

CampaignSpendResultsROAS

Featured Stores

The websites behind the numbers

Live ROAS

3.8×

Rebuilt PDP, restructured Meta funnel, launched 9 Klaviyo flows - £18K → £214K MRR.

11.9×

Revenue lift

3.8×

Blended ROAS

4.6%

Conv. rate

Live ROAS

4.2×

Subscription-only funnel + new sub-page design - 68% of new buyers convert to recurring.

3.9×

LTV growth

68%

Sub-rate

+88%

Page CR

Live ROAS

5.6×

90-day pre-warm + gifting CRO - Q4 grew 212% YoY with 5.6× ROAS during BFCM.

5.6×

BFCM ROAS

£420K

Q4 revenue

+56%

AOV

Live ROAS

4.1×

Creator-led UGC stack on TikTok with 1:1 landing pages per angle - Meta no longer the only channel.

4.1×

TikTok ROAS

+62%

New customers

-28%

CPM

Live ROAS

4.1×

High-AOV Meta funnel with 21-day attribution and showroom-style video - scaled to £310K/mo.

£310K

MRR

4.1×

ROAS

£1.2K

AOV

Live ROAS

3.4×

TikTok Shop seeding + affiliate program - monetized massive organic into +£71K/mo.

+£71K

New rev

3.4×

Affiliate ROAS

Creators

Live ROAS

5.2×

Google PMax + Standard Shopping split with weekly negative pruning - non-brand traffic up 340%.

£94K

MRR

5.2×

ROAS

+340%

Non-brand

Live ROAS

4.7×

Hook-first creative storyboards, 30 hooks tested per concept - CTR up 180% and CPC down 34%.

+180%

CTR

-34%

CPC

+71%

ROAS

Live ROAS

3.1×

Bundle-focused offer architecture + subscription upsell - broke through £25K plateau to £180K/mo.

£180K

MRR

3.1×

ROAS

+44%

AOV

Ads Performance

What our paid accounts actually look like

Live snapshot from one of our managed Shopify accounts. Numbers blurred for client privacy.

Spend (30D)

£127,840

+18% vs prior 30D

Revenue (30D)

£612,440

+62% vs prior 30D

Blended ROAS

4.79×

+1.4× vs prior 30D

Blended CAC

£24.12

-31% vs prior 30D

Top campaigns · last 30 days

Cross-platform unified view

Live

Campaign	Platform	Spend	ROAS	Purchases	CPA	Δ ROAS
ASC \| Apparel \| Broad Active	Meta	£8,420	4.32×	412	£20.43	+38%
PMax \| Spring Collection Active	Google	£6,180	6.12×	287	£21.53	+62%
Retargeting \| 14D View Active	Meta	£1,840	8.41×	156	£11.79	+24%
TikTok Spark \| UGC Stack Active	TikTok	£3,210	3.88×	198	£16.21	+91%
IG Reels \| Hero SKU Active	Instagram	£2,640	4.96×	174	£15.17	+44%
Shopping \| Top Margin Active	Google	£4,810	5.71×	312	£15.42	+28%

Conversion Funnel

Same traffic. 4× more revenue.

Apparel store - every step of the funnel rebuilt with CRO + UX.

Before

CR: 1.1%

Visitors100,000 · 100%

PDP views38,000 · 38%

Add to cart8,000 · 8%

Checkout3,200 · 3.2%

Purchase1,100 · 1.1%

After BeingEcom

After

CR: 4.6%

Visitors100,000 · 100%

PDP views52,000 · 52%

Add to cart19,000 · 19%

Checkout9,100 · 9.1%

Purchase4,600 · 4.6%

+4.2×

Conversion rate

+138%

Add-to-cart

+184%

Checkouts

+318%

Net purchases

Growth Timeline

How £18K MRR became £214K MRR

A real 6-month engagement broken down month-by-month.

Month 1

Audit + foundations

Tech audit, GA4 / Pixel cleanup, baseline reporting locked in.

£22K MRR

Month 2

Quick CRO wins

PDP rebuild, cart drawer, trust signals - first CR lift visible.

£41K MRR

Month 3

Creative engine live

25+ ads/week pipeline. ASC consolidation. CAC starts dropping.

£78K MRR

Month 4

Email + SMS flows

9 Klaviyo flows live. Email share of revenue jumps to 22%.

£118K MRR

Month 5

Scaling phase

Daily spend up 3.1× at same blended CAC. SEO content shipping weekly.

£162K MRR

Month 6

Profitable scale

Subscription layer launched. Blended ROAS 3.8×. New peak month.

£214K MRR

Industries we've scaled profitably

120+ stores across 8 categories. Ecom only, never SaaS or B2B.

Apparel & Fashion

28 stores scaled

Beauty & Skincare

19 stores scaled

Food & Beverage

14 stores scaled

Pet Care

11 stores scaled

Jewelry & Accessories

16 stores scaled

Supplements & Wellness

13 stores scaled

Home & Furniture

9 stores scaled

Niche DTC

22 stores scaled

Recognition

Trusted by operators. Backed by results.

A small selection of recent recognition and feedback.

Senior operator team

Ex-DTC founders, media buyers & SEO leads - no juniors on your account.

Client names abbreviated for NDA reasons - full references shared on request after a discovery call.

"We finally have a growth team that talks revenue, not impressions. CAC down, MRR up, every month."

Priya R.

Founder, Pure Botanica

Read story

Ready to build your own result? See every ecommerce growth service we offer, or dive into ecommerce paid ads - the engine behind most of the wins above.

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Frequently asked

Case study - FAQ

The questions founders ask after browsing our wins.

They're illustrative - representative playbooks, not verified client dashboards. Every card is drawn from patterns we've run for real UK Shopify and WooCommerce brands, but brand names, screenshots and exact dashboard figures are anonymised for NDA reasons and the numbers illustrate realistic outcome ranges rather than a single client's live account.

Ecommerce growth playbooks.

Apparel brand: £18k → £214k/mo in 6 months

Dropshipping gadgets: 0 → £62k/mo cold launch

Footwear: cut CAC 42% while doubling spend

Beauty DTC: 4.1× ROAS on TikTok in 60 days

Pet supplies: Google PMax to £94k/mo

Home goods: Meta retargeting recovered £38k

Supplements: scaled £25k → £180k/mo

Jewelry brand: 5.6× ROAS on Black Friday

Activewear: TikTok shop integration +£71k

Coffee brand: subscription ads 3.9× LTV

Furniture: high-AOV Meta funnel to £310k/mo

Eyewear: prospecting CTR +180%

Outdoor: 6.2× ROAS via Google Shopping

Toys: holiday creative testing system

Cosmetics: lookalike consolidation -38% CAC

Skincare: 0 → 84K organic visits/mo

Apparel: ranked 340 product pages page 1

Supplements: featured snippet wins +220%

Pet brand: local SEO +14 cities ranked

Beauty: blog to revenue £84k attribution

Home goods: technical SEO +180% crawl

Jewelry: backlink campaign DR 22 → 51

Footwear: schema markup +62% CTR

Coffee brand: long-tail empire 800 keywords

Furniture: image SEO +28% organic

Outdoor: content cluster ranks 6 pillar terms

Eyewear: international SEO 4 new markets

Streetwear: core web vitals fix +51% organic

Tea brand: 'best of' content +74K clicks

Watches: GSC CTR optimisation +44% clicks

Candles: AI Overviews citations on 22 queries

Apparel PDP rebuild: 1.1% → 4.6% CR

Gadgets: checkout abandonment -38%

Skincare: bundle builder +41% AOV

Footwear: size confidence +28% CR

Beauty: quiz funnel 6.2% conversion

Supplements: subscription opt-in +220%

Pet: cart drawer redesign +19% CR

Home goods: reviews block +32% CR

Jewelry: gifting flow +56% Q4 AOV

Coffee: subscription page +88% CR

Furniture: configurator +44% rev

Outdoor: filter UX +24% collection CR

Apparel brand: full Shopify rebuild

Gadgets store: headless storefront

Skincare: brand-led redesign

Footwear: PDP-first redesign

Beauty DTC: quiz-driven homepage

Pet brand: subscription site rebuild

Furniture: 3D configurator site

Jewelry: luxury Shopify Plus build

Coffee brand: subscription-first site

Outdoor: speed + UX rebuild

The websites behind the numbers

What our paid accounts actually look like

Same traffic. 4× more revenue.

How £18K MRR became £214K MRR

Audit + foundations

Quick CRO wins

Creative engine live

Email + SMS flows

Scaling phase

Profitable scale

Industries we've scaled profitably

Apparel & Fashion

Beauty & Skincare

Food & Beverage

Pet Care

Jewelry & Accessories

Supplements & Wellness

Home & Furniture

Niche DTC

Trusted by operators. Backed by results.

Want your store to be the next case study?

Case study - FAQ

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