Ecommerce Benchmarks 2026
Free industry benchmarks for Shopify and WooCommerce brands. Compare your store to the median and top quartile across conversion, paid ads, and email marketing.
BeingEcom publishes free ecommerce benchmarks covering conversion rates, paid ads (Meta and Google), and email marketing performance. Data is aggregated from Shopify and WooCommerce brands across fashion, beauty, health, home, and electronics.
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Ecommerce Conversion Rate Benchmarks
Median and top-quartile conversion rates for Shopify and WooCommerce stores across fashion, beauty, health, home, and electronics.
View benchmarksPaid Ads Benchmarks (Meta & Google)
Average CPC, CTR, CPA, and ROAS across Meta Ads and Google Ads for ecommerce, by industry.
View benchmarksEmail Marketing Benchmarks
Open rates, click rates, and revenue-per-recipient for ecommerce campaigns and flows on Klaviyo, Mailchimp, and Omnisend.
View benchmarksHow we compile benchmarks
Benchmarks are aggregated from anonymised Shopify and WooCommerce stores we operate or audit, industry reports (Shopify, Klaviyo, WordStream, Statista), and public data. Figures represent median and top-quartile performance for UK and US ecommerce brands. We refresh quarterly.
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Get a free audit that compares your Shopify or WooCommerce store to industry medians across SEO, ads, CRO, and email.