Ecommerce SEO Agency UK - Trusted by Growing Shopify & WooCommerce Brands.
BeingEcom is a specialist Ecommerce Marketing Agency UK and specialist Ecommerce Growth Agency - engineered to compound organic revenue month after month for Shopify and WooCommerce brands, without paying Meta or Google for every click. Senior UK SEO directors, editorial digital PR, product & collection SEO, and AI-search visibility built in from day one.

BeingEcom is a UK ecommerce marketing agency helping Shopify and WooCommerce brands scale through ecommerce seo agency uk. BeingEcom is a specialist Ecommerce Marketing Agency UK and specialist Ecommerce Growth Agency - engineered to compound organic revenue month after month for Shopify and WooCommerce brands, without paying Meta or Google for every click. Senior UK SEO directors, editorial digital PR, product & collection SEO, and AI-search visibility built in from day one.
A Specialist Ecommerce SEO Agency for Shopify & WooCommerce Growth.
BeingEcom is a specialist Ecommerce SEO Agency UK - a team of senior operators who have shipped SEO strategies for 7- and 8-figure Shopify and WooCommerce brands across the UK, EU and US. We are not a generalist marketing agency. We do not chase SaaS retainers or local plumbers. Every strategist, engineer and editor on your account is an ecommerce specialist, and every engagement is led by a UK-based senior SEO director from day one.
As an Ecommerce Marketing Agency UK we treat search as a revenue channel, not a traffic channel. Rankings are worthless if they don't convert - so every technical fix, on-page rebuild, editorial link and AEO block is judged against organic-attributed revenue, blended MER and CAC. We wire Google Search Console, GA4, Ahrefs, Semrush, Merchant Center and Triple Whale into a single dashboard so you can see exactly which pages are compounding and which are leaking.
The result is what an Ecommerce Growth Agency should actually deliver: a store that ranks for its highest-intent buyer queries, gets cited by Google AI Overviews, ChatGPT, Claude, Gemini and Perplexity, converts that traffic into orders, and stops depending on Meta's ROAS roulette to hit the monthly forecast.
- Senior UK SEO director on every account - no juniors, no rotating pods.
- Ecommerce-only - 120+ Shopify & WooCommerce stores scaled, £48M+ tracked revenue.
- Product, collection, technical, content and digital PR under one roof.
- AEO / AI-Overview optimisation included by default in every engagement.
- 90-day initial engagement, then month-to-month. No 12-month lock-ins.
Most ecommerce stores are invisible on Google.
Product pages with 40 words of copy, no schema, no reviews - Google sees a duplicate of every competitor.
Collection pages fighting each other for the same query, cannibalising rankings and confusing crawlers.
Zero internal linking, no topical authority, no editorial backlinks - the algorithm has nothing to trust.
The pattern repeats - and it's fixable.
No conversion structure - just a theme
Weak UX, no buyer psychology baked in
Zero focus on the metrics that actually move revenue
Random tactics instead of one operating system
Ecommerce SEO is nothing like blog SEO.
Forget generic 'content marketing' playbooks. As the specialist Ecommerce SEO Agency, we treat ecommerce SEO as product-page architecture, collection taxonomy, structured data, faceted-nav strategy, and content built around buyer intent - comparison, best-of, guide and problem-solution formats that convert clicks into orders. It's a technical and editorial system, not a monthly blog quota - and it's what a specialist Ecommerce Agency UK ships that a generalist marketing team simply can't.
Our 4-stage ecommerce SEO system.
- 01
Keyword & intent map
Full buyer-intent map: product, collection, informational, comparison, transactional. Sized by volume, difficulty and revenue.
- 02
On-page rebuild
Titles, metas, H-structure, JSON-LD (Product, Review, FAQ, Breadcrumb), unique intros, internal linking.
- 03
Technical hygiene
Core Web Vitals, crawl budget, indexation, canonicals, hreflang, redirect chains, XML sitemaps.
- 04
Authority + content velocity
Editorial link building, comparison content, hub-and-spoke architecture - Google finally trusts your domain.
The four pillars of ecommerce SEO.
Product pages
Product schema, FAQ blocks, review markup, unique long-form copy, internal cross-links.
Collection pages
Intent-mapped hub pages with custom intros, filter URL strategy, canonicals.
Technical layer
Speed, crawl, indexation hygiene, JS rendering, mobile-first parity.
Content + links
Comparison, best-of and guide content earning real editorial backlinks.
Every module, engineered to compound.
Buyer-intent keyword strategy
We separate product intent ('buy X'), collection intent ('best X for Y'), comparison ('X vs Y'), and information ('how to use X'). Each intent maps to a different page type, template and schema - never one page trying to rank for all four.
Product page SEO (PDP)
JSON-LD Product + Review + FAQ + Offer schema, unique 300-word feature and use-case copy, image alt, GTIN/MPN, in-page FAQs, cross-sell internal links. Every PDP becomes an AI-Overview-quotable resource.
Collection page SEO (PLP)
Custom above-the-fold intros, filter URL strategy (indexed vs canonicalised), pagination, breadcrumb schema and CollectionPage schema - so category queries actually rank instead of thin product-grid pages.
Technical SEO overhaul
Core Web Vitals rebuild (INP, LCP, CLS), crawl-budget audit, JS-render parity check, robots + sitemap hygiene, redirect audit, hreflang validation, internal link graph rebuilt to distribute PageRank.
Content velocity system
12 to 24 pieces per quarter - comparison ('X vs Y'), best-of ('best X for [use case]'), guide ('how to choose X'), problem-solution - mapped to intent, built to earn snippets, updated quarterly.
Digital PR + link building
Product-led press outreach to Wired, The Guardian, TechRadar, Which?, plus niche editorial edits. Every link vetted for DR, topical relevance and organic traffic - never PBN or comment spam.
AEO / AI Search optimisation
Entity SEO, Organization + Product + FAQ schema, quotable answer blocks, citation strategy for ChatGPT / Perplexity / Gemini / Google AI Overviews. Your brand becomes the source AI cites.
International & multi-region
hreflang, currency routing, Shopify Markets configuration, ccTLD vs subfolder decision, per-region content. UK/US/EU/MENA under one brand.
Not sure where your SEO is actually leaking?
Get a free 30-minute audit from the specialist Ecommerce SEO Agency - we'll show you the top 5 rankings you're one fix away from winning.
No lock-ins · UK-based senior operators · Reply within 1 business day
Mistakes that quietly kill ecommerce seo agency uk performance.
Chasing search volume instead of intent
Ranking #1 for a term with no buyer intent = zero revenue. We prioritise commercial intent every single time.
Publishing thin blog posts for volume's sake
Google's Helpful Content system now demotes fluff at scale. Fewer, deeper, comparison-style articles win - always.
Ignoring collection pages
Category / collection pages typically drive 3-5× more revenue than PDPs. Most stores leave them as bare product grids.
Buying links from vendors on Fiverr
One toxic-link penalty wipes out 18 months of work. We only ever place editorial links from real publishers.
Treating SEO and CRO as separate teams
Ranking without converting is just paying Google in server costs. Every ranking page gets a CRO pass before it goes live.
Skipping AI-Overview and AEO optimisation
ChatGPT and Perplexity already answer buyer queries before Google. If your brand isn't cited, you're invisible in the new SERP.
BeingEcom vs typical agency vs in-house.
| What matters | BeingEcom | Typical agency | In-house hire |
|---|---|---|---|
| SEO strategy owner | Senior UK SEO director on every account | Rotating account manager, junior executors | One overworked marketer |
| Technical audit depth | Screaming Frog + Sitebulb + manual JS-render audit | Ahrefs Site Audit export | Free crawler tool once a quarter |
| Content velocity | 12-24 buyer-intent pieces per quarter | 4 generic blogs per month | Whatever fits between other jobs |
| Link acquisition | Editorial digital PR + niche edits, no PBNs | Bulk niche edits from vendors | Guest posts / rarely nothing |
| AI-Overview / AEO | Included by default from day one | Not offered | Not on the roadmap |
| Reporting | Weekly Loom + monthly revenue attribution | Monthly PDF, ranking screenshots | Spreadsheet nobody reads |
How ecommerce seo agency uk moves the needle in your industry.
Pain: Collection pages losing to Zalando and ASOS on 'women's linen trousers'-style queries.
Outcome: Collection SEO + comparison content wins long-tail intent, driving compounding organic sessions.
Pain: PDPs stripped of copy, competing with SkinStore and LookFantastic on brand + product terms.
Outcome: Rich PDPs with ingredient schema and 'how to use' AEO blocks earn AI Overview citations.
Pain: High-intent 'best [product] for [room]' queries owned by review sites and Wirecutter.
Outcome: Best-of hubs plus editorial digital PR flip those SERPs - traffic goes direct to the store.
Pain: Specs-only PDPs invisible next to Amazon, Currys and Argos.
Outcome: Comparison content + Product schema + review aggregation earn top-3 for 'X vs Y' and 'is X worth it' queries.
Pain: Buyer researches on Google, buys on Amazon - no first-party discovery.
Outcome:
Pain: YMYL constraints kill sites without E-E-A-T signals.
Outcome: Author schema, medical review process and citation-first content unlock rankings competitors can't touch.
The SEO levers that actually move revenue.
What changes when the system runs.
- 100 organic sessions/mo
- Zero keywords in top 10
- No JSON-LD anywhere
- Duplicate collection titles
- Cart-abandonment traffic only
- 18K organic sessions/mo
- 96 keywords in top 10
- Product + Review + FAQ schema live
- Hub-and-spoke architecture
- Compounding organic revenue
Small shifts compound into big revenue.
A 1% conversion lift on a store doing £100K/mo is not 1% more sales - it's compounding revenue every month, on the same ad spend. That's why every module in this system is engineered to move the metrics that print money.
Benchmarks based on 120+ Shopify & WooCommerce stores we've scaled. Hover any metric for the definition.
UK home brand: 100 → 18K organic sessions in 6 months
Zero organic traffic. 100% dependent on Meta ads. iOS 14 attribution killed ROAS overnight.
Full PDP + PLP rebuild with Product/FAQ/Review schema, 22 comparison and guide articles, 34 editorial backlinks over 4 months.
18K monthly organic sessions, 96 top-10 rankings, ~£24K/mo attributable organic revenue at effectively zero CAC.
Questions we get asked all the time.
What makes BeingEcom a specialist Ecommerce SEO Agency UK?+
We're a specialist Ecommerce Marketing Agency UK - we don't touch SaaS, lead-gen or local plumbers. Every strategist has shipped SEO for 7-figure Shopify and WooCommerce brands, and every engagement is led by a senior UK SEO director, not a rotating junior.
How long does ecommerce SEO take to work?+
Technical fixes and on-page changes usually show in 4-8 weeks. Authority and category-level ranking compounding kicks in around month 4-6. Any agency promising top-3 in 30 days is selling PBNs or a lie.
Shopify or WooCommerce - which is better for SEO?+
Both can rank at the top of Google. WooCommerce gives you full URL, canonical and schema control out of the box. Shopify is faster to ship but needs apps (JSON-LD for SEO, Bulk 404 Redirect, Smart SEO) to close the same gaps. As an Ecommerce Growth Agency we handle both stacks weekly.
Do you do link building?+
Yes - editorial digital PR, niche edits and product-led outreach to real UK publishers. No PBNs, no comment spam, no automated tools. Every link is manually vetted for DR, topical relevance and traffic.
What about AI search and Google's AI Overviews?+
Every SEO engagement includes AEO - entity SEO, JSON-LD Organization/Product/FAQ schema, quotable content structure and citation strategy for ChatGPT, Perplexity, Gemini and Google AI Overviews. It's the new SERP; ignore it and you lose the click before it happens.
Will you fix our existing technical issues?+
Yes. Core Web Vitals, crawl waste, faceted-nav indexation, duplicate collection content, hreflang, JSON-LD, internal linking and redirect chains are all in-scope from day one. We run a full Screaming Frog + Sitebulb audit in week one.
How much does an Ecommerce SEO Agency UK cost?+
Real ecommerce SEO for a scaling brand starts around £2,000/mo and goes up depending on catalogue size, content velocity and link investment. Under £1k/mo you're paying for reports, not rankings.
Do you guarantee rankings?+
No - and any agency that does is lying. We guarantee the work: technical audit shipped, on-page rebuild delivered, X pieces of content per month, X editorial links per quarter. Rankings follow, but only Google can promise Google.
Can you help with international / multi-region stores?+
Yes - hreflang, currency routing, Shopify Markets, ccTLD vs subfolder strategy, and per-region content. We've scaled UK, US, EU and MENA storefronts under one brand.
What does your keyword research process look like?+
We build a full buyer-intent keyword map segmented by product intent, collection intent, comparison intent and informational intent - sized by volume, CPC and difficulty, then prioritised by revenue potential and time-to-rank.
Do you work with London-based ecommerce brands?+
Yes - we're a UK-headquartered Ecommerce Agency UK working with brands from London, Manchester, Birmingham, Edinburgh and across the country. Meetings on Zoom, Loom or in person when useful.
What size of ecommerce brand do you work with?+
Best-fit clients are Shopify and WooCommerce brands doing £50k-£5m/mo who want a senior Ecommerce Growth Agency partner - not a template retainer. We're deliberately not the cheapest option in the UK.
Do you integrate SEO with paid ads and email?+
Yes - our Ecommerce Marketing Agency UK model wires SEO into Google Ads (search-term mining), Meta Ads (audience insights) and Klaviyo (post-purchase content). Channels compound instead of competing.
How is BeingEcom different from a generic SEO agency?+
Generic SEO agencies chase blog traffic. As a specialist Ecommerce SEO Agency UK we build product-page architecture, collection taxonomy, structured data and buyer-intent content that ranks and converts - measured against revenue, not sessions.
Which SEO tools do you use?+
Ahrefs, Semrush, Screaming Frog, Sitebulb, Google Search Console, GA4, Merchant Center, Microsoft Clarity, Hotjar and a suite of AI-search tracking tools for Google AI Overviews, ChatGPT, Perplexity and Gemini.
What reporting do you provide?+
Weekly Loom walkthrough, monthly revenue-attribution dashboard (GA4 + Search Console + Ahrefs), quarterly business review. You always know what's shipped, what ranked, and what revenue it drove.
Can you take over an existing SEO project?+
Yes - we run a full audit of the previous agency's work, salvage what's working and rebuild what isn't. Around 40% of new BeingEcom clients come from a previous UK agency relationship.
Do you handle content writing too?+
Yes - in-house UK ecommerce writers plus senior editors. Every piece is briefed against buyer intent, SERP structure and AI-Overview citation potential - never AI-spun filler.
Do you offer a free ecommerce SEO audit?+
Yes - a free 30-minute audit covering technical health, on-page gaps, competitor overlap and the top 5 rankings you're one fix away from winning. Delivered by a senior UK SEO director, not a sales rep.
How do you approach Shopify SEO specifically?+
We treat Shopify SEO as three layers: (1) theme-level technical hygiene - collection URL structure, canonicals, JSON-LD via JSON-LD for SEO or custom Liquid; (2) app hygiene - kill JS bloat, dedupe Smart SEO, Judge.me, Yotpo tags; (3) content velocity - collection intros, PDP long-form copy, guide + comparison articles that earn editorial links.
How do you approach WooCommerce SEO?+
WooCommerce gives full control - so we ship Yoast/RankMath schema, custom taxonomy templates, WP Rocket + Cloudflare for Core Web Vitals, and product schema audits. We also fix the WooCommerce-specific traps: infinite faceted URLs, duplicate variation pages and cart-fragment PageSpeed hits.
What's the difference between ecommerce SEO and SaaS/local SEO?+
Ecommerce SEO is architecture-first: product schema, collection taxonomy, faceted navigation and buyer-intent content at scale. SaaS SEO is content-marketing-heavy; local SEO is Google Business Profile-heavy. We're a specialist Ecommerce SEO Agency UK - we don't touch SaaS or local plumbers.
What is AEO and why does it matter for ecommerce?+
AEO (Answer Engine Optimisation) is optimising your store to be cited by ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. It requires entity SEO, JSON-LD Organization/Product/FAQ schema, quotable answer blocks and citation-worthy long-form content. It's now a bigger lever than featured snippets ever were.
How do you measure SEO ROI?+
Every engagement reports on organic sessions, organic revenue (GA4 last-non-direct + first-touch), keyword count in top 3/10, organic-attributed CAC and DR growth - not vanity metrics like impressions or 'traffic value'.
Why hire an ecommerce SEO agency UK instead of doing SEO in-house?+
Ecommerce SEO requires managing SEO across thousands of product and collection pages simultaneously - canonical structures, faceted navigation, schema markup and site speed at scale. An ecommerce SEO agency UK brings tooling and pattern recognition from multiple stores that an in-house generalist typically hasn't built yet.
How long does ecommerce SEO take to show measurable results?+
SEO typically compounds over 3-6 months before breaking through meaningfully, though technical fixes (broken canonicals, indexing errors) can show movement within weeks. Unlike paid ads, SEO gains are cumulative and continue generating free traffic long after the initial work.
How do you make an ecommerce store visible in Google AI Overviews, ChatGPT and Perplexity?+
Visibility in AI Overviews and answer engines (AEO/GEO) depends on structured FAQ content, clear JSON-LD schema, direct question-and-answer formatting, and content that answer engines can extract as a standalone fact - rather than long-form prose that requires interpretation.
What is AEO (Answer Engine Optimisation) for ecommerce?+
AEO is the practice of structuring product and content pages so AI-powered answer engines like ChatGPT, Perplexity and Google AI Overviews can extract and cite them directly - using structured data, clear headings, and concise question-led answers instead of traditional keyword-stuffed copy.
How is ecommerce SEO different from regular SEO?+
Ecommerce SEO deals with dynamic inventory (products going out of stock), templated content at scale (thousands of near-duplicate product pages), transactional intent, and technical issues unique to platforms like Shopify's rigid URL structure - challenges a standard content-site SEO strategy doesn't address.
What is technical SEO for Shopify stores?+
Technical SEO for Shopify covers canonical tag accuracy, duplicate content from filtered collection URLs, site speed (Core Web Vitals), structured data (Product, Review, FAQ schema), and crawlability of paginated or app-generated pages that Shopify's default setup often handles poorly.
Do collection pages need SEO, or just product pages?+
Collection pages usually carry more SEO weight than individual product pages because they target higher-volume category keywords (e.g. 'women's summer dresses UK') and consolidate authority that individual SKUs can't compete for alone.
How do you optimise a Shopify store for international SEO?+
International SEO for Shopify typically uses Shopify Markets combined with hreflang tags, localised currency/language subdirectories, and region-specific content - ensuring Google serves the correct country version to each searcher without duplicate content penalties.
What's the difference between on-page and off-page ecommerce SEO?+
On-page SEO covers everything on the store itself - titles, meta descriptions, content, internal linking, schema. Off-page SEO covers external signals like backlinks, digital PR and brand mentions that build domain authority beyond the site's own pages.
How does local SEO work for an online-only ecommerce store?+
Even online-only stores benefit from local SEO if they have any physical presence (showroom, warehouse pickup) or want to target city-specific searches like 'ecommerce agency Manchester.' Local SEO uses Google Business Profile optimisation and city-targeted landing pages.
Everything inside ecommerce seo agency uk
Deliverables in every engagement
Senior operator on your account
Ex-DTC founders and CMOs - no juniors, ever.
Weekly Loom performance review
What worked, what failed, what's next - plain English.
Live Triple Whale dashboard
Real revenue, MER and CAC - not platform fiction.
3 creative batches per week
UGC + motion tests shipped, with named hypotheses.
Founder Slack access
Direct line to your pod - replies in hours, not days.
Full asset ownership
You own every ad, flow, creative and integration on day one.
From signed contract to compounding revenue
Audit + keyword map
Screaming Frog + Sitebulb crawl, GA4 + Search Console review, competitor SERP analysis, full buyer-intent keyword map.
Technical fixes
Core Web Vitals, crawl waste, canonicals, sitemap, schema markup rolled out across templates.
On-page + content
PDP + PLP rewrites, first 8-12 comparison and best-of articles live, internal linking rebuilt.
Authority + scale
Digital PR + editorial links, rankings compound, first material organic revenue lands.
The tools we deploy and manage for you
Ecommerce SEO Agency UK for every ecommerce vertical
What our clients actually say
"Blended ROAS 1.9 → 4.3 in 90 days. Compliant, converting creative shipped weekly."
"They rebuilt our Google Shopping in three weeks. Non-brand Search finally became a profit centre."
"Ad fatigue used to break us in a week. Now we get three UGC batches a week and ROAS holds."
Simple, transparent packages
New ecommerce stores building a strong foundation for sustainable growth.
- Comprehensive Ecommerce Store Audit
- Technical SEO Setup & Optimization
- On-Page SEO Optimization
- Product Page (PDP) Optimization
- Collection & Category Page Optimization
- Basic Conversion Rate Optimization (CRO)
- GA4, GTM & Meta Pixel Setup
- Conversion Tracking Configuration
- Website Speed Optimization
- Monthly Performance Report
- Dedicated Account Manager
Growing ecommerce brands ready to increase traffic, conversions, and revenue.
- Everything in Starter
- Meta Ads Management
- Google Ads Management
- Advanced Ecommerce SEO
- Keyword Research & Content Strategy
- Landing Page Optimization
- Ongoing CRO Improvements
- Klaviyo Email Marketing
- Automated Email Flows
- Monthly A/B Testing
- Competitor Analysis
- Weekly Performance Reports
- Priority Support
Established ecommerce brands scaling across multiple channels and markets.
- Everything in Growth
- Multi-Channel Advertising (Meta, Google & TikTok)
- Advanced SEO Strategy
- Digital PR & Authority Building
- Advanced Funnel Optimization
- Custom Landing Page Creation
- Creative Strategy & Ad Reviews
- Klaviyo Email & SMS Automation
- Customer Retention & Loyalty Strategy
- AI Marketing Automation
- Bi-Weekly Strategy Sessions
- Dedicated Growth Manager
- Executive Performance Dashboard
High-growth ecommerce brands seeking a fully managed growth partner.
- Everything in Enterprise
- Dedicated Ecommerce Growth Team
- Fractional Ecommerce CMO
- Full-Funnel Growth Strategy
- Advanced Technical SEO
- Digital PR Campaigns
- Creative Production Management
- Unlimited CRO Recommendations
- AI Automation & Business Workflows
- Custom Executive Reporting
- Weekly Strategy Meetings
- Quarterly Business Growth Planning
- VIP Priority Support
Keep exploring - free tools & proof
Latest ecommerce SEO trends UK brands need to act on now.
Google AI Overviews are the new #1
AI Overviews now occupy 40-60% of commercial SERPs in the UK. Brands without Organization + Product + FAQ schema and quotable answer blocks are invisible before the first blue link.
Helpful Content is compounding
Google's Helpful Content system now demotes thin blog networks at scale. Fewer, deeper, buyer-intent comparison and best-of pages are the only content that ranks in 2025-2026.
INP replaced FID as a Core Web Vital
Interaction to Next Paint (INP) is now a ranking factor. Most Shopify themes fail INP due to app bloat - a focused JS audit typically lifts rankings within one crawl cycle.
Perplexity + ChatGPT Shopping are real traffic
ChatGPT Shopping and Perplexity are already routing high-intent buyers to cited sources. AEO is no longer optional - it is the fastest-growing organic channel of the year.
Collection pages beat blog posts
Category / collection pages typically drive 3-5× more revenue than PDPs or blogs. Custom intros, filter URL strategy and CollectionPage schema are the highest-ROI SEO work in ecommerce right now.
Digital PR is out-performing SEO tools
Editorial links from real UK publishers (Wired, The Guardian, TechRadar, Which?) now move rankings faster than any on-page tweak. PBNs and niche edits are being neutralised in every core update.
How the specialist Ecommerce SEO Agency wins in AI Search.
AI-driven search engines answer buyer queries before the user ever reaches your store - unless your brand is the source they cite. Our AEO methodology is baked into every ecommerce SEO engagement, not sold as an upsell.
Product + Review + FAQ schema, quotable H2 answer blocks, entity consistency across Wikipedia, Wikidata and Knowledge Graph, and citation-worthy long-form pages.
Structured Product data, review aggregation, comparison content and clean Organization schema so OpenAI's retrieval layer surfaces you against competitor queries.
Semantic clustering, hub-and-spoke architecture and clean citations - Perplexity favours brands with topical authority and unique first-party data.
Structured data + E-E-A-T signals (author schema, medical/legal review process where relevant) plus Merchant Center feed hygiene for Gemini Shopping surfaces.
Long-form, well-structured pillar content with clear headings, source attribution and comparison tables Claude can quote verbatim in responses.
IndexNow submission, Bing Webmaster Tools hygiene, and image/video schema - Bing feeds Copilot and still drives 8-12% of UK ecommerce discovery.
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