ROAS Calculator
ROAS (Return on Ad Spend) is revenue divided by ad spend. A ROAS of 4× means every £1 spent on ads returned £4 in revenue. Enter your numbers below to see your ROAS, break-even ROAS, and real profit after gross margin.
ROAS (Return on Ad Spend) is revenue divided by ad spend. A ROAS of 4× means every £1 spent on ads returned £4 in revenue. Enter your numbers below to see your ROAS, break-even ROAS, and real profit after gross margin.
ROAS = Revenue ÷ Ad Spend
- ROAS is the fastest way to compare campaign efficiency across Google, Meta, TikTok and Klaviyo.
- A 'good' ROAS is not universal - it depends entirely on your gross margin.
- Judging ads on ROAS alone hides losses when margin is thin or refund rates are high.
- Raise AOV with bundles, thresholds for free shipping, and post-purchase upsells.
- Kill or cap creatives that spend heavily under break-even ROAS for 7+ days.
- Improve landing-page conversion - same traffic, more revenue, better ROAS.
- Lower CPCs with tighter audiences, negative keywords, and better creative hooks.
- Fix refund and cancellation leaks - they inflate revenue-based ROAS.
ROAS Calculator - questions founders ask
There is no universal number. A ROAS above your break-even ROAS (1 ÷ gross margin) is profitable. Most Shopify DTC brands aim for 3-5× on prospecting and 6-10× on retargeting, but a fashion brand at 45% margin and a supplement brand at 75% margin have very different targets.
Want the operator team behind these numbers?
BeingEcom runs Paid Ads & Performance Marketing for UK Shopify and WooCommerce brands. Book a free strategy call and we'll model the same numbers against your real store.