Cookie policy for beingecom.com

What cookies are, in plain English

A cookie is a small text file a website asks your browser to store. It lets the site remember something between page loads - that you are logged in, that a form was part-completed, or that you already answered the consent banner.

Similar technologies do the same job by different means. Local storage keeps data in the browser without sending it back with each request; pixels are tiny image requests that record that a page was viewed. Where we use those, we treat them under the same rules as cookies.

The cookie categories we use

If that table ever changes - for example, if we add a support chat widget that sets its own cookie - this page is updated before the technology goes live.

Our legal basis under UK GDPR and PECR

Two pieces of UK law apply. PECR governs storing or reading information on your device, and requires consent for anything that is not strictly necessary. UK GDPR governs what we then do with any personal data.

• Strictly necessary cookies: relied upon under the PECR exemption, because the site cannot function without them.
• Analytics cookies: set only on consent, which is the lawful basis for the related processing.
• Consent is opt-in, granular and as easy to withdraw as it was to give.
• We do not use pre-ticked boxes, cookie walls, or implied consent from continued scrolling.

How to manage, change or withdraw your consent

1. Use the reset button on this page to clear your stored choice and see the banner again.
2. Clear cookies and site data for beingecom.com in your browser settings.
3. Block third-party cookies globally in Chrome, Safari, Firefox or Edge.
4. Use private or incognito browsing, which discards cookies when the window closes.

Blocking strictly necessary cookies may break form submissions or security checks. Blocking analytics cookies changes nothing about how the site behaves for you.

Who receives data from these cookies

Only Google, as our analytics processor, and only in aggregated, IP-anonymised form once you have consented. We do not sell data, do not build advertising audiences from site visitors, and do not share visitor-level data with third parties.

• Retention: analytics data is retained for a maximum of 14 months.
• Access: limited to named members of our team who need it for reporting.
• Transfers: handled under Google's standard contractual clauses.

A note for ecommerce brands reading this as a template

We are asked about this often, because consent design directly affects analytics quality. A poorly built banner destroys your data before your marketing team ever sees it.

• Give equal visual weight to accept and reject. Dark patterns invite complaints and skew data.
• Fire tags only after consent, and use consent mode so modelling can fill some of the gap.
• Log consent events so you can evidence compliance later.
• Pair consent with server-side tracking to keep measurement usable without breaking the rules.

This is part of the analytics and tracking work we run for clients. If your GA4 numbers stopped making sense after a consent banner went live, that is a fixable problem.

Changes to this policy and how to contact us

We review this policy at least annually and whenever we change our technology stack. Material changes reset the consent banner so you can review your choice.

Questions about cookies, data access requests or complaints can be sent to info@beingecom.com. You also have the right to complain to the Information Commissioner's Office.