Ecommerce Analytics & Tracking
The measurement layer under every growth decision - GA4, server-side tracking, attribution and revenue dashboards - built for teams that need to make decisions, not just look at numbers.
BeingEcom's ecommerce analytics service builds the measurement layer under Shopify and DTC growth: GA4 ecommerce tracking, server-side events, consent-safe attribution, LTV modelling, and executive revenue dashboards. The goal is decisions - not more charts.
What's inside
GA4 ecommerce done properly
Enhanced ecommerce, purchase attribution, and correct consent-mode configuration - the way Google intended it, not the way most Shopify stores end up with it.
Server-side tracking
First-party tracking pipelines (GTM Server, Stape, or bespoke) so signal survives iOS restrictions, ad blockers and consent decisions.
Attribution & LTV
MER, incremental attribution, and cohort-based LTV modelling - so acquisition decisions are made on truth, not last-click illusion.
Dashboards for decisions
Executive dashboards designed around the four numbers that matter: contribution margin, MER, LTV, and repeat purchase rate.
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Frequently asked questions
If you're spending materially on paid ads on a UK Shopify store post-2024, yes - or you're making acquisition decisions on missing data.
Let's turn your store into a growth engine
Book a free strategy call - we'll walk your Shopify or WooCommerce store through the exact next move.