Download our annual CSR scorecard
BeingEcom Annual CSR Scorecard
A 3-page plain-English report: our four CSR pillars, the annual scorecard (commitment vs. delivered), the categories we decline to work with, the causes we support, and where we fell short this year. Updated once a year. This edition replaces the previous one no hidden archive.
Latest edition reviewed annually by BeingEcom leadership.
What's inside
- · Four CSR pillars, in plain English
- · Annual scorecard commitment vs. delivered
- · What we hit, what we missed, what's changing
- · Categories we decline to work with
- · Causes we support and where money goes
- · How to partner with us on a CSR initiative
Our stance on doing business responsibly
CSR isn't a marketing badge for us. We're a lean, founder-led agency, and every commitment on this page is one we can afford, measure and honour. If we can't, we don't publish it.
Our approach is built around four pillars: people (our team, our clients, our community), practice (ethical marketing, honest reporting), planet (lower-impact operations) and philanthropy (pro-bono work and charitable giving). Everything below sits under one of those.
The four pillars of our CSR programme
Every initiative we run maps back to one of these four commitments.
People
Fair pay, senior-only staffing, remote-flexible working, mental-health support and paid learning time for every team member.
Practice
Ethical marketing, honest reporting, transparent pricing, no dark patterns and no clients in categories we can't stand behind.
Planet
Fully remote operations, carbon-aware hosting, minimal travel, digital-first deliverables and vetted lower-impact suppliers.
Philanthropy
Pro-bono retainers for charities, free audits for early-stage founders and a percentage of profit donated annually.
Pro-bono and reduced-fee work we take on
We ring-fence a portion of our team's capacity every quarter for organisations that couldn't otherwise afford senior ecommerce help.
- 01One pro-bono retainer at any time for a registered UK charity running an ecommerce store.
- 02Reduced-fee engagements for social enterprises, B-Corps and mission-led DTC brands.
- 03Free 90-minute strategy calls for early-stage founders under £250k/yr revenue.
- 04Free Being Ecom Brainâ„¢ growth audits no gate, no email required to view the report.
- 05Open-source playbooks, checklists and templates published on the blog and resources page.
- 06Free ad-account and analytics audits during Black Friday week for community members.
Education, mentorship and knowledge sharing
Most of what we know we learned from other operators. We try to pay that forward.
Founder mentoring
Quarterly 1:1 mentoring slots for early-career ecommerce founders introduced via the community network.
University guest lectures
Guest sessions on ecommerce, SEO and paid growth with UK marketing and business courses.
Open playbooks
Long-form guides on our methodology, tracking setups and CRO frameworks free, no email gate.
Junior operator programme
Paid internships and structured training paths for junior operators from non-traditional backgrounds.
Community roundtables
Invite-only founder roundtables where operators share dashboards, failures and playbooks off the record.
Public webinars
Occasional free webinars on specific playbooks recordings archived on the blog for the community.
Ethical marketing standards we hold ourselves to
The commitments below are non-negotiable for our own site and for every client campaign we run.
- 01No dark patterns, fake scarcity, fake countdowns or manipulative UX in any campaign we ship.
- 02No fabricated reviews, fake testimonials, or paid-for social proof presented as organic.
- 03Honest, verifiable claims every stat on our site is traceable to a real engagement.
- 04Full pricing transparency no hidden fees, no lock-ins, no long contracts.
- 05Clear disclosure of paid partnerships, sponsored content and affiliate relationships.
- 06Accessibility (WCAG 2.2 AA) treated as a definition-of-done, not a nice-to-have.
- 07GDPR-first analytics and marketing consent gates, minimised data, honest cookie banners.
Diversity, equity and inclusion at BeingEcom
A small team makes diversity work harder, not easier so we make deliberate choices at every stage.
Blind-first hiring
Names, photos and universities stripped from CVs during first-round screening for every role we hire.
Structured interviews
Every candidate answers the same questions, scored against the same rubric, by the same panel.
Pay transparency
Every role advertises its salary band. Same band, same pay no negotiation penalty.
Global-remote team
We hire across time zones so talent isn't gated by postcode or the cost of London living.
Accessibility hiring
Interview process adjusted for candidates with disabilities extra time, format changes, quiet environments.
Supplier diversity
When commissioning creative, dev or research suppliers, we actively seek women-led, minority-led and disabled-led firms.
Environmental and sustainability commitments
We're a digital business, so our biggest levers are hosting, travel, hardware lifecycles and the suppliers we recommend to clients.
- 01Fully remote operations no daily commuting, no permanent office energy footprint.
- 02Client hosting recommendations default to providers powered by renewable energy.
- 03Hardware refresh cycles extended to 4+ years; retired laptops donated or resold, never binned.
- 04Video-first over travel in-person meetings only when they materially move the work forward.
- 05Digital-first deliverables reports, decks and audits shared as links, not printed decks.
- 06Suppliers audited annually for basic sustainability practices before renewal.
- 07Annual review of our estimated Scope 2 & 3 emissions with a plan to reduce year-on-year.
How we look after the team behind the work
The single biggest CSR lever a services business has is how it treats its own team.
Fair pay bands
Every role has a published band. Same band, same pay, reviewed annually against market data.
Mental-health support
Confidential counselling access for every team member and their immediate family, funded by the company.
Paid learning time
Every team member gets paid time and a budget each quarter for courses, books and conferences.
Enhanced leave
Enhanced parental leave, bereavement leave, and paid time off for volunteering with a registered charity.
Right to disconnect
No expectation of evening or weekend replies. On-call is opt-in and paid separately.
Remote-flexible
Team members choose where they work from. Home-office setup budget provided for every hire.
Charitable giving and financial commitments
We commit a fixed percentage of profit and a defined amount of team time every year.
- 011% of annual profit donated to vetted charities in education, health and digital inclusion.
- 022 paid volunteering days per year for every team member used at a charity of their choice.
- 03Matching scheme: personal donations by team members matched up to a defined annual cap.
- 04Emergency giving fund activated for humanitarian crises decided by team vote.
- 05Product-of-choice: whenever we buy for the team (gifts, swag, hampers), we buy from social enterprises.
- 06Annual public report of donations, hours volunteered and causes supported published on this page.
Our latest annual CSR scorecard
The commitments above only matter if we hit them. Here's the latest annual scorecard updated once a year, with the raw numbers.
| Metric | Commitment | Latest year |
|---|---|---|
| Pro-bono retainers delivered | 1 active at all times | 1 charity retainer, 4 reduced-fee engagements |
| Free audits delivered | Unlimited | 312 Being Ecom Brainâ„¢ audits run |
| Team volunteering days used | 2 per person / year | 94% of team used their allocation |
| Profit donated to charity | 1% of profit | 1.2% of profit 5 charities supported |
| Paid learning budget used | Per-person quarterly | 89% of budget deployed |
| Diverse-supplier spend | Track & report | 37% of external supplier spend |
| Emissions review | Annual | Completed & published |
Causes and partners we support
Where the money, time and pro-bono capacity actually goes.
Digital inclusion
Charities helping under-served communities gain digital literacy and access to ecommerce livelihoods.
Mental-health services
UK mental-health charities providing free counselling to founders and freelance operators.
Education access
Programmes funding hardware, software licenses and mentoring for students in state schools.
Refugee support
Charities providing employment and language support for refugees resettling in the UK.
Environmental restoration
Verified reforestation and marine-restoration partners we contribute to annually.
Local community
Small London-based community initiatives near our registered office in Covent Garden.
Ethical suppliers and the partners we work with
We can only be as responsible as the suppliers and partners we choose to work with.
- 01Every recurring supplier is reviewed annually against a basic ethics, tax and sustainability checklist.
- 02We refuse to work with suppliers with credible modern-slavery, tax-evasion or serious labour concerns.
- 03Freelancers on our roster are paid net-14 or better never net-60 or net-90 like larger agencies.
- 04Preference given to UK-based small businesses and independent operators over large enterprise vendors.
- 05Any subcontracted work is disclosed to the client no white-labelling without their knowledge.
- 06We do not accept undisclosed kickbacks, referral fees or commissions from tools we recommend.
Categories and clients we decline to work with
A responsible business is defined as much by who it says no to as by who it says yes to.
- 01Gambling, betting and high-risk speculative financial products aimed at consumers.
- 02Adult content, adult products or adult-oriented advertising campaigns.
- 03Weapons, ammunition and defence-industry consumer products.
- 04Tobacco, vaping and any nicotine-delivery products.
- 05Predatory lending, payday loans and high-APR consumer finance.
- 06Brands with credible, unresolved modern-slavery or serious environmental violations.
- 07Multi-level marketing schemes and any business model dependent on downstream recruitment.
Governance, accountability and how we report on this
CSR at BeingEcom is owned directly by the founder and reviewed quarterly by the leadership team. Every commitment on this page is tied to a specific metric on our internal scorecard the same scorecard we use to run the business.
Once a year we publish a plain-English CSR review: what we said we'd do, what we actually did, where we fell short, and what we're changing for the year ahead. That report replaces the previous one on this page no hidden archive, no PR spin.
If you're a client, a candidate, a supplier or a member of the public and you think we're falling short on any commitment above, email us directly. We reply personally, and we take the feedback seriously.
How to partner with us on a CSR initiative
Charities, social enterprises, universities and community organisations: if you'd like to be considered for a pro-bono engagement, a free workshop or a mentoring session, get in touch with a short description of what you're working on and where senior ecommerce help would move the needle.
We evaluate incoming requests every quarter and match them to available capacity. If we can't take you on directly, we'll usually be able to introduce you to someone in our network who can.
Request a CSR partnership or pro-bono collaboration
Send us the basics and we'll take a proper look. We review CSR requests every quarter and reply personally to every one even the ones we can't take on directly.
Best fit for
- · Registered UK charities with an ecommerce store
- · Social enterprises and B-Corps
- · Universities and community organisations
- · Mission-led DTC brands running joint campaigns
What happens next
- 1. We confirm receipt within one working day.
- 2. Shortlisted requests get a 30-minute discovery call.
- 3. We match capacity every quarter and confirm scope.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organization schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.