Why category depth matters
A generalist agency will pitch you the same tactics they pitched a SaaS company last month. That's a bad match for ecommerce, where customer psychology, unit economics, creative style and channel efficiency all vary sharply by vertical. Every industry below has its own playbook inside our team refined against real client work and we won't take an engagement in a category we can't credibly serve.
The 12 verticals
Click through for the full industry page, sub-categories and case studies.
Fashion & Apparel
Growth playbook, channel priorities and category benchmarks for fashion & apparel brands on Shopify and WooCommerce.
ExploreBeauty & Personal Care
Growth playbook, channel priorities and category benchmarks for beauty & personal care brands on Shopify and WooCommerce.
ExploreElectronics & Technology
Growth playbook, channel priorities and category benchmarks for electronics & technology brands on Shopify and WooCommerce.
ExploreHome & Garden
Growth playbook, channel priorities and category benchmarks for home & garden brands on Shopify and WooCommerce.
ExploreFood & Beverage
Growth playbook, channel priorities and category benchmarks for food & beverage brands on Shopify and WooCommerce.
ExploreHealth & Wellness
Growth playbook, channel priorities and category benchmarks for health & wellness brands on Shopify and WooCommerce.
ExploreSports & Fitness
Growth playbook, channel priorities and category benchmarks for sports & fitness brands on Shopify and WooCommerce.
ExploreFurniture & Interiors
Growth playbook, channel priorities and category benchmarks for furniture & interiors brands on Shopify and WooCommerce.
ExploreBaby & Kids
Growth playbook, channel priorities and category benchmarks for baby & kids brands on Shopify and WooCommerce.
ExploreJewellery & Watches
Growth playbook, channel priorities and category benchmarks for jewellery & watches brands on Shopify and WooCommerce.
ExplorePets & Pet Supplies
Growth playbook, channel priorities and category benchmarks for pets & pet supplies brands on Shopify and WooCommerce.
ExploreArts, Prints & Stationery
Growth playbook, channel priorities and category benchmarks for arts, prints & stationery brands on Shopify and WooCommerce.
ExploreNot seeing your category?
We take on selected adjacent verticals when there's a clear operating fit. Reach out with your store URL and current monthly revenue and we'll tell you honestly whether we're the right partner or recommend someone who is.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organization schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.