Original UK ecommerce research
The industry benchmarks we needed and couldn't find, so we're building them. Every report is authored by senior operators, based on real UK Shopify and WooCommerce data, and published with methodology and dataset attribution.
Core Web Vitals, LCP, INP and mobile checkout speed across 500 UK Shopify stores segmented by revenue tier and category. Publishing Q1 2026.
Conversion rate, AOV, MER, RPR and email revenue share benchmarks across UK Shopify and WooCommerce brands £30k-£5M/month.
Blended MER, CAC and contribution margin by category across 200 UK DTC brands running both Meta and Google.
PDP conversion rate, cart-to-checkout and checkout completion benchmarks across 300 UK Shopify stores by category, price point and device.
How UK DTC brands are actually using AI reporting, creative, support, SEO with time-saved, revenue-lift and governance patterns from 150 operators.
Flow revenue share, deliverability, unsubscribe rate and revenue per recipient across 400 UK Shopify + Klaviyo senders.
AI Overview coverage, featured snippet share, indexation health and organic revenue mix across the top 1,000 UK ecommerce domains.
True total cost of ownership platform, apps, hosting, dev, agency across 250 UK brands running each platform at £30k-£3M/month.
Methodology & data ethics
Every report publishes its sample size, collection window, category segmentation and definitions. All contributing store data is anonymised at the source, aggregated, and never republished at store level. Reports are released under a permissive citation licence so journalists, agencies and platforms can reference the benchmarks with attribution to BeingEcom.