Why we publish an editorial policy at all
Most agency websites are marketing surfaces. Ours is also the main way founders decide whether we know what we're talking about before they ever speak to us. That only works if you can see how the content gets made who wrote it, what it's based on, when it was last checked and what happens when we get something wrong.
This policy is binding on everyone who publishes here, including the founder. If a page on this site breaches it, that's a defect and we'll fix it. Report it via the corrections page.
The seven standards every page has to clear
A page does not ship until all seven are true.
- 01First-hand experience: the writer has actually done the thing, on real ecommerce accounts, not just read about it.
- 02Named accountability: every page has an author or a reviewing lead who owns its accuracy.
- 03Sourced claims: every statistic traces to a primary source platform docs, a named study, or our own measured client data.
- 04Scoped results: client numbers state the window, the baseline, the channel and what else was running at the time.
- 05No borrowed structure: we outline from our own engagement experience, never by rewriting a competitor's page.
- 06Reader-first order: the answer comes first, the nuance second, the pitch last never the other way round.
- 07Dated and reviewed: an 'Updated' date that reflects genuine review, not an automated timestamp bump.
How a page moves from idea to published
The six-stage workflow behind every guide, service page and benchmark on this site.
| Stage | Owner | What happens |
|---|---|---|
| 1. Brief | Service lead | Defines the reader, the question being answered, and what original insight we can add that isn't already on page one. |
| 2. Research | Writer | Primary sources gathered first: platform documentation, our own account data, named studies. Competitor pages are checked for coverage gaps only. |
| 3. Draft | Practising operator | Written by someone who runs the discipline. AI may assist with outlining or summarising; it never produces the published prose. |
| 4. Technical review | Discipline lead | Line-by-line accuracy check. Every number, screenshot, price and platform behaviour is verified against a source. |
| 5. Editorial review | Editorial lead | Clarity, structure, claims scoping, internal links, schema, metadata and accessibility. |
| 6. Scheduled re-review | Editorial lead | Diary entry set at 90 days (commercial pages) or on platform change (technical pages). |
Our sourcing hierarchy, strongest first
When two sources disagree, the higher one in this list wins.
- 01Our own measured client data, with permission and a stated measurement window.
- 02Official platform documentation and changelogs Shopify, Google, Meta, Klaviyo, GA4.
- 03Named, dated, methodologically transparent industry studies.
- 04Direct practitioner testing we've run ourselves and can describe.
- 05Reputable trade press, clearly attributed and linked.
- 06Never: unsourced statistics recycled between blogs, or numbers with no traceable origin.
Exactly how we use AI and where we don't
Allowed: research synthesis
Summarising documentation, clustering search intent, pulling themes out of client call transcripts.
Allowed: outlining
Generating candidate structures that an operator then rewrites against real engagement experience.
Allowed: QA
Checking internal links, schema validity, reading level and terminology consistency across pages.
Not allowed: final prose
No page ships as generated text. A human operator writes or fully rewrites every published paragraph.
Not allowed: invented data
No statistic, quote, case study number or citation may originate from a model. All numbers trace to a source.
Not allowed: fake experience
We never write in the first person about work we haven't done.
Commercial independence and disclosure
How we keep recommendations honest while running a commercial agency.
- 01We do not sell guest posts, sponsored articles, or link placements on this domain.
- 02Tool recommendations reflect what we actually run on client accounts and are not paid placements.
- 03Where we hold a partner status (for example Shopify or Google), we say so on the page and in our certifications page.
- 04Comparison pages naming competitors are written from public information and stated first-hand experience, and we say plainly where a competitor is the better fit.
- 05Client case studies are published only with written permission, and the client sees the page before it goes live.
Our content freshness programme
Stale content is worse than no content in a market where ad platforms and Shopify ship changes monthly. Every page on this site sits in one of three review cadences: 90-day for commercial and service pages, event-driven for pages tied to a platform feature (reviewed within 14 days of a material platform change), and annual for evergreen definitions and glossary entries.
Reviews are logged. Where a review changes substance rather than wording, the update is summarised on the page and, for significant corrections, on the corrections log.
Built to be read in 30 seconds, useful in 5 minutes
Every Company section is written to be scannable in 30 seconds and useful in 5 minutes whether you're a founder skimming or a team lead going deep.
- 01Clear headings and sub-headings so you can jump straight to what matters.
- 02A short FAQ at the bottom answering the questions founders actually ask us.
- 03Consistent naming across services, industries and locations no jargon soup.
- 04Every claim is scoped and specific no vague superlatives or unfalsifiable promises.
- 05Updated dates so you know when we last reviewed the content.
The editorial standard behind every word on this site
A quick note on the editorial standard we hold every Company section to before it ships:
- 01Original perspective in every section written by operators, not rewritten from competitors.
- 02Clear relationships between our team, services and case studies so you can trace any claim.
- 03Deep links to related services, industries and case studies so you can go one level deeper.
- 04Same company details (name, address, contact) across the site no mixed messages.
- 05Direct links to our LinkedIn, X and Instagram so you can verify the humans behind it.
Operating principles behind everything we do
Revenue-first
If a task can't be tied to a specific P&L line within a defined window, it doesn't ship.
Senior-only
No junior operates unsupervised on a client account. Every deliverable is signed off by a lead.
Ecommerce-only
Shopify, Shopify Plus and WooCommerce. We say no to SaaS, lead-gen and marketplaces.
Weekly rhythm
Weekly scorecard tied to your P&L, weekly ship review, monthly strategy, quarterly roadmap.
Everything you can verify before you hire us
What you should be able to verify before hiring any ecommerce agency including us.
| Signal | Where to find it on our site |
|---|---|
| Registered UK address | Footer + /contact + Organisation schema (Covent Garden, London) |
| Named leadership team | /company/founder and /company/team |
| Methodology in the open | /company/methodology |
| Case studies with real scope | /case-studies |
| Certifications & partner status | /company/certifications |
| Public reviews | /company/reviews |
| Media & press | /company/press |
| Legal & policies index | /company/legal |
Brands and teams we partner with
Ecommerce founders
Owners of £250k-£25M/yr Shopify or WooCommerce brands who need a senior growth partner.
Heads of growth
In-house leads who want a senior strategy layer over their existing executor team.
Marketing directors at DTC groups
Multi-brand groups needing one accountable pod across paid, SEO, CRO and email.
Investor-backed brands
Boards that need auditable reporting against MER, contribution margin and LTV not vanity ROAS.
How we work with clients
The 90-day engagement everyone starts with same shape whether you buy one service or the full stack.
- 01Discovery: 30-minute qualifying call with the founder or a director.
- 02Diagnostic: 7-day deep dive across store, ads, SEO, email, analytics and creative.
- 03Plan: written 90-day plan with weekly milestones tied to P&L lines.
- 04Onboarding: pod assembly, tool access, tracking hardening 5-7 days.
- 05Execution: weekly ship review, weekly scorecard, monthly strategy call.
- 06Review: 90-day retrospective, then continue month-to-month.
Explore related work
Everything on this page ties into the wider BeingEcom system.
Our services
The full menu of ecommerce growth services SEO, paid, CRO, email, analytics, AI and more.
ExploreCase studies
Hand-picked engagements with real scope and numbers.
ExploreIndustries we serve
12 ecommerce verticals we've operated in beauty, fashion, health, home and more.
ExploreFree growth audit
The Being Ecom Brainâ„¢ audit a free 90-second store scan across 17 growth phases.
ExploreGet in touch with BeingEcom
Every page in the Company section links back to a real, contactable business. BeingEcom is registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, GB. Reach us at info@beingecom.com or +44 7882 743592 on UK business hours (Mon-Fri, 09:00-18:00 GMT/BST).
For a scoped conversation, book a 30-minute discovery call via the contact page or run the free Being Ecom Brainâ„¢ growth audit first and bring the report to the call.