The 30-point Shopify SEO checklist
Every item on this checklist is a recurring finding from BeingEcom's own UK Shopify audits. Tick as you go - your progress saves locally in your browser. No signup, no email gate.
Want us to run this audit for you?
We'll work through all 30 checks against your live Shopify store, deliver a scored report with revenue-weighted priorities, and give you a 90-day action plan. Free of charge if we're a fit.
FAQs
How long does a Shopify SEO audit against this checklist take?
A senior SEO working through all 30 items on a live Shopify store takes 4-6 hours end to end - roughly 90 minutes on technical (Screaming Frog crawl + Search Console), 90 minutes on on-page and content, 60 minutes on conversion, and 60 minutes on off-page signals.
Which of the 30 items usually cause the biggest ranking loss on Shopify?
In our audits of 100+ UK Shopify stores, three issues appear on roughly 80% of them: uncontrolled duplication from /collections/*/products/* URLs, faceted filter URLs bloating the index, and product descriptions copied from the manufacturer. Fixing those three typically recovers more organic traffic than the other 27 combined.
Do I need to fix everything on this list to rank?
No. The list is prioritised by impact within each category, and the top 8-10 items (canonicals, faceted URLs, sitemap, Core Web Vitals, product schema, collection copy, unique product descriptions, internal linking) drive the majority of the gain. Off-page items compound over months, not weeks.
Does this checklist apply to Shopify Plus?
Yes - every item applies to Shopify Plus with two additions we handle separately in a Plus-specific audit: multi-store hreflang between shopify.com storefronts and Markets, and checkout.liquid or checkout extensibility performance.
How is this different from the free Shopify SEO checklists on other agency sites?
Every item here maps to a real finding from BeingEcom's own UK Shopify audits, with the reasoning behind it. Most public checklists mix genuine issues with padded items (like 'add a favicon') to hit a round number. This list is 30 items because 30 items is what actually moves rankings and revenue.