The Ecommerce Growth Academy
A structured library of ecommerce lessons - product SEO, Shopify technicals, paid media, CRO, retention, and AI search - written by the same senior operators who run our client accounts.
The BeingEcom Academy is a free ecommerce learning hub covering Shopify SEO, WooCommerce SEO, paid media, CRO, retention and AI search. Every lesson is written by senior practitioners who run live UK ecommerce accounts, not junior content writers.
What's inside
Ecommerce SEO track
Foundations of organic growth for product-led stores. Category and PDP structure, faceted URL control, internal linking at catalogue scale, and how to keep rankings through platform migrations.
- Ecommerce SEO fundamentals
- Product page optimisation
- Category page optimisation
- Faceted & duplicate content control
Shopify track
Every lesson specific to Shopify and Shopify Plus - the technicals that theme docs skip, the apps that quietly hurt SEO, and how to run replatforms without losing traffic.
- Shopify technical SEO
- Shopify Plus migrations
- App SEO impact audit
- International Shopify SEO
Growth marketing track
Paid media, CRO and retention treated as one system rather than three silos. Media-buyer thinking, PDP experimentation, and Klaviyo flows that pay for themselves inside a month.
- Paid media playbooks
- CRO test frameworks
- Email & SMS retention
- Landing page systems
AI search track
GEO, AEO and how ecommerce brands surface inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Entity signals, extractable answer blocks, and citation-earning content.
- Generative Engine Optimisation
- Answer Engine Optimisation
- ChatGPT & Perplexity visibility
- AI Overviews for ecommerce
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Frequently asked questions
Yes. Every lesson, guide and template inside the academy is free. It's how we prove capability before anyone considers hiring us.
Want the academy applied to your store?
Book a strategy call and we'll walk you through the exact lessons your store needs to work through first.