Ecommerce growth playbooks.
53 illustrative examples across Ads, SEO and CRO - showing the problems, strategies and outcome patterns we run for UK Shopify and WooCommerce brands. Metrics and dashboards are anonymised and representative, not verified client screenshots.
Apparel PDP rebuild: 1.1% → 4.6% CR
Gadgets: checkout abandonment -38%
Skincare: bundle builder +41% AOV
Footwear: size confidence +28% CR
Beauty: quiz funnel 6.2% conversion
Supplements: subscription opt-in +220%
Pet: cart drawer redesign +19% CR
Home goods: reviews block +32% CR
Jewelry: gifting flow +56% Q4 AOV
Coffee: subscription page +88% CR
Furniture: configurator +44% rev
Outdoor: filter UX +24% collection CR
The websites behind the numbers
Rebuilt PDP, restructured Meta funnel, launched 9 Klaviyo flows - £18K → £214K MRR.
Subscription-only funnel + new sub-page design - 68% of new buyers convert to recurring.
90-day pre-warm + gifting CRO - Q4 grew 212% YoY with 5.6× ROAS during BFCM.
Creator-led UGC stack on TikTok with 1:1 landing pages per angle - Meta no longer the only channel.
High-AOV Meta funnel with 21-day attribution and showroom-style video - scaled to £310K/mo.
TikTok Shop seeding + affiliate program - monetized massive organic into +£71K/mo.
Google PMax + Standard Shopping split with weekly negative pruning - non-brand traffic up 340%.
Hook-first creative storyboards, 30 hooks tested per concept - CTR up 180% and CPC down 34%.
Bundle-focused offer architecture + subscription upsell - broke through £25K plateau to £180K/mo.
What our paid accounts actually look like
Live snapshot from one of our managed Shopify accounts. Numbers blurred for client privacy.
| Campaign | Platform | Spend | ROAS | Δ ROAS |
|---|---|---|---|---|
ASC | Apparel | Broad Active | Meta | £8,420 | 4.32× | +38% |
PMax | Spring Collection Active | £6,180 | 6.12× | +62% | |
Retargeting | 14D View Active | Meta | £1,840 | 8.41× | +24% |
TikTok Spark | UGC Stack Active | TikTok | £3,210 | 3.88× | +91% |
IG Reels | Hero SKU Active | £2,640 | 4.96× | +44% | |
Shopping | Top Margin Active | £4,810 | 5.71× | +28% |
Same traffic. 4× more revenue.
Apparel store - every step of the funnel rebuilt with CRO + UX.
How £18K MRR became £214K MRR
A real 6-month engagement broken down month-by-month.
Audit + foundations
Tech audit, GA4 / Pixel cleanup, baseline reporting locked in.
Quick CRO wins
PDP rebuild, cart drawer, trust signals - first CR lift visible.
Creative engine live
25+ ads/week pipeline. ASC consolidation. CAC starts dropping.
Email + SMS flows
9 Klaviyo flows live. Email share of revenue jumps to 22%.
Scaling phase
Daily spend up 3.1× at same blended CAC. SEO content shipping weekly.
Profitable scale
Subscription layer launched. Blended ROAS 3.8×. New peak month.
Industries we've scaled profitably
120+ stores across 8 categories. Ecom only, never SaaS or B2B.
Apparel & Fashion
Beauty & Skincare
Food & Beverage
Pet Care
Jewelry & Accessories
Supplements & Wellness
Home & Furniture
Niche DTC
Trusted by operators. Backed by results.
A small selection of recent recognition and feedback.
Client names abbreviated for NDA reasons - full references shared on request after a discovery call.
"We finally have a growth team that talks revenue, not impressions. CAC down, MRR up, every month."
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Case study - FAQ
The questions founders ask after browsing our wins.
They're illustrative - representative playbooks, not verified client dashboards. Every card is drawn from patterns we've run for real UK Shopify and WooCommerce brands, but brand names, screenshots and exact dashboard figures are anonymised for NDA reasons and the numbers illustrate realistic outcome ranges rather than a single client's live account.